2013′s Top Video Sharing Sites for B2B


With an emphasis on sharing content, companies are exploring new distribution channels. Written content and photography still has their place, but video is experiencing major growth as a space for marketers to share content. There are plenty of options out there, but to help get you started, we’ve rounded up a list of the top video sharing sites. Here’s what each site has to offer for your B2B marketing needs. YouTube This Google-owned site is a major player in the…

Three Ways to Improve Your Company’s LinkedIn Page


This fall, LinkedIn announced its redesigned Company Pages, which include a number of new features. If you’re looking to reach your target audience and build relationships online, LinkedIn is a powerful resource to do just that. Here are three simple tips to help you take advantage of the new LinkedIn Company Page features: 1) Add an attention-grabbing photo to your company profile. Among the recently added features is the opportunity to include a photo on your Company Page. Because this…

Could Your Marketing Team Benefit From Editorial Meetings?


With the growing focus on quality content, many B2B marketing teams are becoming more like editorial departments. They’re constantly planning, coordinating, creating and distributing content. To streamline that process and foster collaboration, some marketers are adding regular editorial meetings to the calendar. Does the idea of more meetings make your head spin? When managed well, monthly or weekly editorial meetings have the potential to save time and help your team create better content. To help avoid time-wasting and wheel-spinning, we’ve…

What’s Next in Social Media for 2013?


The world of social media is constantly changing, but with the start of a new year, we’d like to take a look at some recent changes in the social space and share a few platforms and developments to keep an eye on. Google+: Business Pages and Local Social A recent post from Forrester points out the rapid growth of Pinterest and Google+ in 2012 but notes that many B2B marketers are still skeptical of their effectiveness and impact on decision-makers….

Three Reasons You Should Bring Back Direct Mail This Year


Whether your 2013 marketing strategy is currently in the works or almost firmed up, chances are you’ve already given some thought to whether it’s worth it to include direct mail in your plans. Direct mail has dropped off in popularity due to the Internet’s vast array of marketing opportunities, but the recent over-saturation of email marketing has made direct mail an effective tactic again. We think 2013 might be the year that direct mail makes a comeback. Here are three…

2013: The Year of the CMTO?

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As the world of marketing becomes more integrated with technology, companies have begun to allocate more money to tools for analysis, automation, and analytics in the marketing space. With the need for a leader who truly understands this technology, many B2B companies are creating a new C-Suite role this year—the Chief Marketing Technology Officer. What is a CMTO? This new position of CMTO combines aspects of the traditional chief marketing officer and chief technology officer, adding a quantitative aspect to…

Content Marketing Tools You Can Use Now


If you pay any attention to B2B marketing predictions, you know that content marketing is expected to be big in 2013. Yes, content marketing was already hugely popular in 2012. But according to most experts, it’s going to be even bigger in the year ahead. New tools for creating, managing and publishing content will no doubt spring up left and right a result.  But don’t take it from us. Here’s the Marketing Profs prediction: “Content marketing is becoming the core…

Three Ways B2B Managers Can Start 2013 off on the Right Note

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Today—the first workday of 2013—represents a fresh start for individuals and businesses alike. The New Year is a chance to look back to the past, figure out what worked and what didn’t, and adjust for the future. It’s an opportunity to put new plans into action, recognize new metrics for success, and strive for new heights. This first day back in the office may be hectic, but we hope you won’t miss the opportunity to take a few simple steps…

12 Faves of 2012


As 2012 comes to a close, we’d like to take the opportunity to reflect back on a year of monthly “faves” posts here on Get There. While we typically share a short list of recent posts that caught our attention at the end of each month, this month, we’d like to share our top 12 favorites from the year as a whole. Here they are, in no particular order: 1. Three Poisonous Metaphors in B2B Content Marketing via Velocity Partners Jargon…

Happy Holidays from Movéo

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Most of us are taking the week off to celebrate the holiday season with family and friends, but we wanted to drop by and wish you a happy holiday from all of us at Movéo. Thank you for all your support this year. Here’s to a wonderful 2013! Featured Image via Hollywood-PR