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Predictive Modeling: How Much is it Worth to You?

In recent years, the challenge of social media has been that every marketer knows it is necessary, but it is almost impossible to measure its worth. It is hard to gauge the return on the money and seemingly endless time that it requires to be invested. Even though the capabilities of data and analysis are […]

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Return on Acceleration: Get The White Paper

This month we’ve discussed how B2B marketers should approach a relentlessly evolving world. Technology is not going to slow down anytime soon, and we want a return on this acceleration. We have noticed that many marketers, in the onslaught of information, are suffering from Perpetual Novice Syndrome. Having new information thrown at you at such […]

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Bonus Positive Adaption Tip: Learn Without Intent

Over the past week, we have shared three tips from our white paper on Positive Adaptation. Today, we want to share an additional tip that is not in the white paper, for your added benefit. Here’s a question: When you decide to learn about something new, is it more often in reaction to an experience […]

Fst Forwards

Positive Adaptation Tip #3: Process Accelerated Change

The first two steps towards Positive Adaptation in the midst of rapid change are to accept and then to decode change. The third step is just as important: change must be processed. As information is received, it is crucial that marketers draw a distinction between everything that is coming in and everything they should actually […]

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Positive Adaptation Tip #2: Decode Accelerated Change

Recently, we have been sharing steps for marketers to adapt positively to our fast-paced, accelerating culture. Instead of racing to learn every new tool with the risk of using none effectively, it is important to develop new behaviors that will enable you to keep up and succeed. As you strive to accept accelerated change, work […]

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Positive Adaptation Tip #1: Accept Accelerated Change

Our rapidly accelerating culture is one in which marketers feel the need to constantly learn, adopt, and master each new tool that becomes available. This behavior leads to an inability to use any of them to their utmost potential. The first step towards Positive Adaptation – our best shot at “keeping up” – is to […]

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Positive Adaptation: The Cure for Perpetual Novice Syndrome

As we discussed Monday, our fast-paced world is creating Perpetual Novice Syndrome among marketers. How are we supposed to learn every new tool and trend? On top of that, how are we supposed to use each to its fullest potential? The answer is more simple than you might think: Positive Adaptation. Though it is possible […]

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Groups: LinkedIn’s Most Valuable Feature

LinkedIn is popular among B2B marketers, but it is a lesser understood social network, leaving some unsure how to use it most effectively. Even if they utilize the platform, many marketers are not using the feature we believe to be most valuable to them: LinkedIn Groups. Here are a few reasons Groups will work for […]

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