Sharing Your Company Culture on Social Media Pays Off

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With Halloween just one week away, we’re getting ready for our annual Halloween celebration, which always includes clever costumes and lots of sweet treats. Holidays and celebrations like these always inspire us to do something that has worked well for us in the past on social media. They inspire us to share our company culture. Last year, when we dressed up for Halloween at the office, we shared pictures of our crazy costumes, including the one you see above of…

Three Surprising Ways Content Marketing Improves SEO

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Most of us know that consistently creating and publishing new online content improves search engine ranking. Google and other search engines view websites that are updated regularly as more relevant to users than static sites. But did you know that content marketing improves SEO in several other ways as well? Here are three of those ways: 1.     Content encourages inbound links. While traditional link building activities can help your search engine ranking, Google is getting smarter about catching those who…

Archive Post: Improve your Email Metrics by Getting Rid of Dead Weight

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We’re taking another trip into the archives today with this post from our Vice President of Interactive Services, Dave Cannon. As you might have noticed over the last few weeks, we only pull posts out of our archives that we feel are still relevant despite the passing of time. Dave’s post on email list health couldn’t be more current. Many things have changed since this post was written, the need for a clean, accurate and highly engaged email list has…

Content and Social: A Perfect Pair

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Last week, BtoB Magazine reported that “best of breed” content marketers (those who spend 30% or more of their marketing budgets on content) have a significantly higher preference for social media than average marketers. The reason, we believe, is that these high-level marketers already know something that the rest of the industry is just beginning to figure out: Social media marketing and content marketing feed one another. Sure, there are plenty of ways to promote a new content piece. Paid advertising,…

Trick or Treat: Three B2B Marketing Tricks that Really Pay Off

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With Halloween just around the corner, we thought it would be a good time to share a few of the many marketing “tricks” that we use on a nearly daily basis to help our clients achieve their goals. After 25 years in business, we’ve learned a thing or two about maximizing ROI, building brands and growing bottom lines. Here are some of the best tricks we’ve developed over the years: Find your brand “hill.” Good branding is essential for B2B…

Archive Post: WHAT DOES IT REALLY TAKE TO BE “INTEGRATED?”

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We’re taking another trip back through our archives today to revisit a great post from Irene Westcott on the true measure of an “integrated” agency. We thought this post was worth another look due to the fact that we’ve seen even greater convergence in media channels since this post was written, making integration more important than ever before. Do you think many agencies are truly practicing the type of integration that Irene describes in her post? In a recent Adweek…

A Must-Read: Not Your Father’s B2B

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As you know, we don’t often recommend external downloads here on Get There, but this piece is simply too good to keep to ourselves. Two weeks ago,  Marketing Profs and TopRank released an e-book called, “Not Your Father’s B2B,” that promises to “help you escape the dullsville of old fashioned B2B marketing,” and “bring some modern innovation to the classic world of business to business marketing.” It certainly lives up to its promise. The e-book centers around a list of 33 ways…

The Gated Content Debate

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To gate or not to gate? It’s a common debate among B2B content marketers, and unfortunately, there is no simple answer. Gating content — requiring prospects to fill out a form before they can download your white paper, video or other thought leadership piece — is commonplace in the B2B world. But, just because it’s common doesn’t mean it’s effective. If you’re trying to decide whether to create a content gate, it really comes down to your goals. At its…

Archive Post: If You’re Creative, Does It Matter Which Hand Holds The Pencil?

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  In honor of our 25th anniversary, we’re going to pull some of our old favorite guest posts out of the archive and take a fresh look at them this month. Our field is evolving more quickly than most, but there are some things (like creativity, transparency and resonance) that will never die. We hope you’ll enjoy our look back at these posts throughout the month. Have another favorite you’d like to see featured? Let us know in the comments!…

Finding Key Influencers in Social Media

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Social media is all about making connections, so it seems obvious that we should put a great deal of effort into interacting and forming relationships with others online. Despite this fact, it seems that many B2B community managers are much more focused on broadcasting information about their companies and products than on interacting with others. As a result, opportunities for engagement and relationship building are missed every day. The reason, we believe, is that many simply don’t know who to…