Is Social Advertising Right for Your Company?


Social networks offer plenty of opportunities for reaching more people. Their advertising solutions are targeted and easy-to-use, but which ones make sense for your company? Here are three factors to keep in mind: 1) While any or all of the platforms might make sense for your business, think about where your target audience is. Which of these social networks are they currently using? What’s their mindset while using each of these sites? 2) Consider the best format for your message—whether…

Three New Ways to Use Your Email List


Not feeling very creative when it comes to your email list? Sending out emails on a regular basis sometimes sends B2B marketers scrambling for fresh content ideas. But there’s no need to panic. Here are three new ways you can engage with your email subscribers. 1. Review previous content and repurpose it. If your list has grown significantly over time, check out the early emails that recent subscribers wouldn’t have received. Also, take a look at which of your past…

How to Choose the Best Trade Shows for Your Company


Trade shows allow for the rare opportunity to have face-to-face communication with your target audience. But with tight budgets, most companies have to pick and choose which events to attend or participate in with an exhibit. To help you determine which trade shows are the best fit for your company, we’ve compiled some key factors to consider in order to make the most of your trade show budget. Calculate the costs. Take a look at all the expenses involved with…

2013′s Top Video Sharing Sites for B2B


With an emphasis on sharing content, companies are exploring new distribution channels. Written content and photography still has their place, but video is experiencing major growth as a space for marketers to share content. There are plenty of options out there, but to help get you started, we’ve rounded up a list of the top video sharing sites. Here’s what each site has to offer for your B2B marketing needs. YouTube This Google-owned site is a major player in the…

Three Ways to Improve Your Company’s LinkedIn Page


This fall, LinkedIn announced its redesigned Company Pages, which include a number of new features. If you’re looking to reach your target audience and build relationships online, LinkedIn is a powerful resource to do just that. Here are three simple tips to help you take advantage of the new LinkedIn Company Page features: 1) Add an attention-grabbing photo to your company profile. Among the recently added features is the opportunity to include a photo on your Company Page. Because this…

Could Your Marketing Team Benefit From Editorial Meetings?


With the growing focus on quality content, many B2B marketing teams are becoming more like editorial departments. They’re constantly planning, coordinating, creating and distributing content. To streamline that process and foster collaboration, some marketers are adding regular editorial meetings to the calendar. Does the idea of more meetings make your head spin? When managed well, monthly or weekly editorial meetings have the potential to save time and help your team create better content. To help avoid time-wasting and wheel-spinning, we’ve…

What’s Next in Social Media for 2013?


The world of social media is constantly changing, but with the start of a new year, we’d like to take a look at some recent changes in the social space and share a few platforms and developments to keep an eye on. Google+: Business Pages and Local Social A recent post from Forrester points out the rapid growth of Pinterest and Google+ in 2012 but notes that many B2B marketers are still skeptical of their effectiveness and impact on decision-makers….

Three Reasons You Should Bring Back Direct Mail This Year


Whether your 2013 marketing strategy is currently in the works or almost firmed up, chances are you’ve already given some thought to whether it’s worth it to include direct mail in your plans. Direct mail has dropped off in popularity due to the Internet’s vast array of marketing opportunities, but the recent over-saturation of email marketing has made direct mail an effective tactic again. We think 2013 might be the year that direct mail makes a comeback. Here are three…

2013: The Year of the CMTO?

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As the world of marketing becomes more integrated with technology, companies have begun to allocate more money to tools for analysis, automation, and analytics in the marketing space. With the need for a leader who truly understands this technology, many B2B companies are creating a new C-Suite role this year—the Chief Marketing Technology Officer. What is a CMTO? This new position of CMTO combines aspects of the traditional chief marketing officer and chief technology officer, adding a quantitative aspect to…

Content Marketing Tools You Can Use Now


If you pay any attention to B2B marketing predictions, you know that content marketing is expected to be big in 2013. Yes, content marketing was already hugely popular in 2012. But according to most experts, it’s going to be even bigger in the year ahead. New tools for creating, managing and publishing content will no doubt spring up left and right a result.  But don’t take it from us. Here’s the Marketing Profs prediction: “Content marketing is becoming the core…