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How to (Re)Prioritize Your Marketing Channel Investment

While traditional communication platforms like print, television and radio are still relevant and effective, the media landscape is constantly evolving. These days, evolving often means going digital. Of all the marketing opportunities within the digital landscape, there are three subtypes that are here to stay. If you’re feeling the need to re-prioritize your marketing investment […]

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An Easy Way to Get Up to Speed on Social Media

As we noted on Monday, most CMOs feel that they don’t have the tools and resources they need to manage social media. Keeping up with the ever-changing world of social is no easy feat, unless you know Laura Roeder. We discovered Laura’s site Social Media Marketer a few months ago, and were immediately impressed by […]

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Rethinking the “Hands Off” Social Media Approach

According to IBM’s CMO Study, 68% of global CMOs feel underprepared to manage social media. Given the rate things are changing in the social space, this isn’t surprising. It seems like a new network or technology is released nearly every day. Unfortunately, rather than finding a way to keep up or hiring someone who can, […]

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Should You Hire a Data Scientist?

Due to the explosion of data we’ve been talking about so much lately, many marketing teams (70% according to NetVantage) are considering adding a Data Scientist to their teams. While this might sound like a made up title, it’s very real, and according to many marketers, it’s a very valuable position. So what is a […]

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Three Types of Data You MUST Pay Attention To

On Monday, we talked about the struggle many marketers have with proving the ROI of their work. We think that one of the main reasons for their difficulty is the explosion of data, and the results of IBM’s CMO study seem to agree. There are so many sources of data, and sometimes, it feels near […]

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Why is ROI so Hard to Prove?

If you’re struggling with ROI, you’re not alone. According to a recent study of global CMOs conducted by IBM, over 50% of global CMOs are having trouble providing hard numbers to prove the value of their work. This is a serious problem, as the same study showed that 63% of CMOs said they believe marketing […]

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February Faves

It’s the end of February, and time for the monthly roundup of our favorite B2B marketing blog posts from around the web. The posts we’ve chosen touch on themes that this month’s readers will find familiar: Social Networks, Marketing Technology, and a good old-fashioned “Learn from the Big Guys” post. The Top 9 Social Networks […]

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Why Fear Matters in B2B Marketing

Nobody likes fear. In fact, we usually do our best to avoid it. We like to talk about how marketing is based on desire and fulfillment, not anxiety and doubt. But the fact of the matter is that B2B marketing is shifting. While consumers might wonder if they can afford a new computer, business owners […]

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