Five Reasons LinkedIn Must be a Key element of Your 2013 Marketing Strategy

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Are you feeling overwhelmed by the sheer number of tactics you need to consider and plan for as you prepare for 2013? If so, you’re not alone. B2B companies can reach prospective buyers in many ways, and finding a focus can be tough. But, at least when it comes to social media, there is one tactic that stands out above the rest. That’s LinkedIn marketing. Here are five reasons why LinkedIn must be a key element of your 2013 marketing…

Don’t Slow Down During the Holidays

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There’s an unwritten rule among many B2B marketers that December is not a time to launch new campaigns, programs or products. The rationale is that, between regular holiday vacation and last minute days off before the end of the year, there is hardly anyone in the office to receive our emails, hear our sales pitches and get on board with our new initiatives. We want to challenge this rationale. It’s true that offices will be emptier in December, but being…

How Are You Spending Your Social Media Budget for 2013?

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Last week, BtoB Magazine covered a study that found only 27% of B2B companies had a staff member exclusively devoted to social media. We found that number a little bit surprising given the fact that B2B spending on social media marketing is expected to grow to $54 million by 2014 (just over a year from now) and 41% of B2B marketers are increasing their social budgets in 2013. This begs the question: if you’re not spending your social budget on…

Better Goal Setting for 2013

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If you get our e-newsletter, you already know that we’re turning our attention to goal setting and planning for 2013. We’re willing to bet that you’re doing the same now that we’re officially into the last month of 2012. Goal setting is an essential task for any marketing department, but it’s not always as easy or straightforward as it sounds. Many companies fail to set effective goals simply because they don’t give the goal-setting process as much time or attention…

November Faves

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Can you believe November is already coming to a close? We know you’re busy getting ready for the year ahead, but hope you’ll take a couple minutes to check out some of our recent favorite B2B marketing content from across the web The CMO Guide to Building a Data-Driven Marketing Team via Marketo Metrics, analytics and big data are going to be the name of the B2B marketing game in 2013, and CMOs are scrambling to assemble highly effective data-driven…

How to Ensure the Death of Push Marketing in 2013

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We all like predictable routines and fail-proof formulas. But sometimes, what worked in the past simply becomes ineffective. Sometimes, we encounter a shift so great that everything we knew to be important in the past simply ceases to matter. Such a shift has been taking place in B2B marketing for the last several years. Last week, Search Engine Journal posted a nice roundup of various B2B marketing trends that experts have identified for 2013. Included in the list are things…

Three Things Your Marketing Department Should Do Before The End of the Year

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Now that Thanksgiving is over and the holiday season is officially upon us, most marketers are turning their attention to planning for 2013. But before you jump into next year with full force, there are a few things you should do in order to make sure 2012 comes to a smooth end. Here are our recommendations. 1.    Clean up your email marketing lists.  Most marketers make list maintenance an ongoing priority, but every email list could use a deep clean…

A Few Things We’re Thankful For as B2B Marketers

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By this time tomorrow, we’ll all be cooking up big meals in our kitchens, eating turkey and falling asleep while watching football. Many of us will also partake in a Thanksgiving tradition of going around the dinner table and saying one thing we’re thankful for this year. In the spirit of holiday, we’re going to join in on the tradition share a few things we’re thankful for as B2B marketers right here on Get There. 1. The advent of content…

Why Facebook’s New Jobs Feature Isn’t a Threat To LinkedIn

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If you’re searching for a job, Facebook probably isn’t the first place you’d think to look. But Facebook wants to change that. Last week, they released their brand new Social Jobs Partnership app, which functions as a job posting aggregator, pulling job postings from other sites like jobvite.com and monster.com. The Social Jobs Partnership app comes out of a year-old partnership between Facebook, the U.S. Department of Labor, The National Association of Colleges and Employers, DirectEmployers Association, and the National…

Black Friday and Cyber Monday Opportunities for B2B

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With the biggest shopping day of the year just one week away, we have our minds on unique opportunities that exist for B2B companies to take advantage of the spike in shopping and spending that is about to take place. While Black Friday and Cyber Monday are typically thought of as consumer-driven events, we believe that B2B companies can get in on the action with a few clever strategies. Back in 2010, Matt Heinz wrote a post on Social Media…