How to keep your email list healthy and growing

Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are […]


Shape email marketing with data

Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy […]


Why email marketing trumps social media in B2B

In the past few years, social media and mobile devices have taken our world by storm. As a result, many marketers have been asking if email is dead. The answer, especially in B2B, is that email marketing is alive and well. Last week, we mentioned that there are nearly twice as many email users as […]


Email marketing’s amazing ROI

According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not dead. According to Marketing Sherpa’s 2013 Email Marketing Benchmark Survey, 60% of marketers say email marketing is producing an ROI at budget time. Even many […]


If content is king, email is its queen

Content marketing is frequently in the spotlight for its ability to demonstrate thought leadership and stimulate lead generation by providing value. In fact, 58% of B2B marketers reported plans to increase their content marketing budgets in 2014, and this number is likely to keep climbing. We believe firmly in the power of content, and that one […]


Getting intimate in your customer’s inbox

Although email marketing isn’t as shiny and new as social media and mobile, it’s not going anywhere. Email has nearly three times as many user accounts as Facebook and Twitter combined, at 2.9 billion. In fact, constant social buzz has only increased the power of email. Brand chatter is now ubiquitous, making the email inbox […]

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Managing Partner Guest Post: Is branding still relevant?

Today’s guest post is from Brian Davies, Managing Partner at Movéo. I hope you enjoyed one or more of the posts in our recent series, “10 Simple Truths About Strong Brands.” The topic of branding has been overshadowed, as of late, by significant shifts in the technology landscape; “Big Data,” programatic buying and marketing automation […]


Powerful Branding Roundup

This month on the blog, we explained 10 truths about powerful brands and helped you understand how to get your brand the strength it deserves. Strong brands enjoy forgiveness for missteps, longevity and influence, but that kind of success doesn’t come overnight. It takes dedication and a strategy to build the brand from the inside […]


How to make your brand strong

If you liked this month’s exploration of brand strength, be sure to download the white paper by Brian Davies, Movéo Managing Partner here: 10 Simple Truths About Strong Brands Building brand strength not only has great benefits, it’s essential to your company’s long-term success. Even the organizations who consider their brand built have to put […]

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