Getting intimate in your customer’s inbox

Although email marketing isn’t as shiny and new as social media and mobile, it’s not going anywhere. Email has nearly three times as many user accounts as Facebook and Twitter combined, at 2.9 billion. In fact, constant social buzz has only increased the power of email. Brand chatter is now ubiquitous, making the email inbox […]

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Managing Partner Guest Post: Is branding still relevant?

Today’s guest post is from Brian Davies, Managing Partner at Movéo. I hope you enjoyed one or more of the posts in our recent series, “10 Simple Truths About Strong Brands.” The topic of branding has been overshadowed, as of late, by significant shifts in the technology landscape; “Big Data,” programatic buying and marketing automation […]


Powerful Branding Roundup

This month on the blog, we explained 10 truths about powerful brands and helped you understand how to get your brand the strength it deserves. Strong brands enjoy forgiveness for missteps, longevity and influence, but that kind of success doesn’t come overnight. It takes dedication and a strategy to build the brand from the inside […]


How to make your brand strong

If you liked this month’s exploration of brand strength, be sure to download the white paper by Brian Davies, Movéo Managing Partner here: 10 Simple Truths About Strong Brands Building brand strength not only has great benefits, it’s essential to your company’s long-term success. Even the organizations who consider their brand built have to put […]


The most powerful brands inspire

When you’ve been in business a long time, it’s easy to become jaded, but this never happens with strong brands. When “firing on all cylinders,” brands acquire a special patina. They develop an air that attracts, charms and influences. They pull you into an orbit and keep you there. Truth #10: Strong brands glow. Have […]


Strong brands stay in motion

“This is one of the saddest days of my life…indeed, it is sad for the American people. Apparently, there is just not the need for our product in today’s scheme of living.” When Martin Ackerman, president of The Saturday Evening Post, spoke those words in 1969, a brand that was a weekly staple of American […]


Brand-customer interaction is key for success

Have you ever thought about who actually owns a brand? People tend to automatically think the answer is the company it’s associated with, but think again. Increasingly in the digital era, customers seem to have the final say. Interaction between brands and customers is evolving. Today when brands act, they get an instant reaction on […]


Design: a key component of strong brands

Have you ever purchased AppleCare,  Apple’s product protection plan, to accompany a new device? If so, you’ll know it’s delivered in a box that’s austere yet still somehow elegant. Apple is the brand responsible for elevating our collective sense of design these past few decades, so it makes sense that they deem a simple card […]


Top brands keep their promises

Have you ever been in love with a company only to have them disappoint you? It might be in person, over the phone, or in a customer service email, but at some point it’s bound to happen. Depending on the situation, your devotion to the company might have never recovered. Brands make implicit promises with […]


Your brand should drive your business

At some point, brands went from recommended to required. As the importance of branding developed, companies became more adept at spreading their values. At a good company, every employee can recite the brand promise forwards and backwards. Unfortunately, talking about the brand in the mailroom isn’t the same as using it in the boardroom. At […]

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