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Why You Need to Increase Engagement

Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time […]

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VP Guest Post: Update on 2014 email marketing trends

Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo. As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future […]

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Email Marketing Roundup

Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up […]

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How to craft sexy B2B subject lines

Everyone in digital marketing understands the importance of compelling subject lines. Getting emails opened is essential to conversion, so there are endless advice posts on the internet to help marketers make subjects more clickable and appealing. Despite the buzz, sometimes it’s still difficult to pinpoint exactly what makes a subject line work for your audience. […]

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The truth about A/B testing

In email marketing, A/B testing is the best way to  communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best […]

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5 Metrics That Matter Most in Email Marketing

When we shared email marketing’s amazing ROI, we discussed its measurability. One of email’s greatest perks is the ease with which marketers can test, measure and optimize each message. Compared to other forms of digital marketing, email offers remarkably detailed insights, starting with A/B testing and ending with each subscriber click. Email service providers offer […]

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How to keep your email list healthy and growing

Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are […]

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Shape email marketing with data

Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy […]

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Why email marketing trumps social media in B2B

In the past few years, social media and mobile devices have taken our world by storm. As a result, many marketers have been asking if email is dead. The answer, especially in B2B, is that email marketing is alive and well. Last week, we mentioned that there are nearly twice as many email users as […]

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