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Gain followers and traction visually

As a B2B marketer, you might not consider Pinterest your go-to social medium. But take it from us, Pinterest is a surprisingly effective way to gain leads. Collect followers, gain traction by engaging them visually, and get them to your subscription page. Here’s how: Post quality content This starts it all. Without quality content, you have […]

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{VP Guest Post} Pinterest: Crowdsourced inspiration

Today’s guest post comes to you from Angela Costanzi, Vice President of Creative Services at Movéo. From recipes and weddings to fashion and dream destinations, Pinterest makes it easy to find, organize and access areas of interest. The personalized media platform has become one of the fastest-growing social networks online. While the site is used […]

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Advertising on LinkedIn — a sure thing

When it comes to advertising, LinkedIn is the B2B marketer’s perfect match. Unlike other types of online advertising, LinkedIn allows marketers to reach individuals within a specific professional network, no matter how complex. Given the highly technical, niche nature of many B2B companies, it’s reassuring to know that advertising dollars have the potential to directly […]

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Join the conversation on LinkedIn

Many people assume LinkedIn is different than other social networks, and in some ways, it is. It’s geared toward building professional relationships and industry connections. But some rules apply to everything. Just as we said last week for Twitter, it is important to engage in conversations rather than solely promote yourself. The importance of conversation […]

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Employees first — educate them on the value of LinkedIn

To continue our month-long exploration of maximizing social platforms, this week is dedicated to LinkedIn. Because this network didn’t make a quick rise to the top like Pinterest and isn’t a place to share every detail of life like Facebook, some people overlook its potential. We are here to attest to the many ways that […]

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Make Yourself Tweetable – When to Post on Twitter

It’s Twitter week on the blog, and we already talked about focusing on engagement. Some Twitter users might feel that’s easier said than done. Today’s post holds the key to increasing engagement by allowing you to understand exactly when to tweet to engage your specific followers. It almost sounds too good to be true. Enter […]

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Hail to the bird – 3 tips to make your tweets better

This week is reserved for Twitter on the blog. With millions of users and tweets each day, it can be overwhelming to try to use the platform effectively for your company. We’ve put together our top three Twitter tips to share today and we guarantee that with a bit of thoughtful execution, they won’t let […]

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On Twitter: Engagement > Broadcasting

To continue our breakdown of the top social channels, this week is all about Twitter. Individuals have varying feelings about Twitter. Some think it’s simple and conversational and others are overwhelmed with the thought of maintaining a constant stream of conversation about brand communication. Either way, Twitter becomes a highly effective B2B tool with a […]

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We’ll take ‘pictures’ for 1,000

There are studies to prove that the best Facebook posts use photos, but who needs a study to prove what’s clear to the naked eye? All it takes is a bit of time on the network and some common sense to understand that the most engaging content on Facebook is visual. B2B marketers should use […]

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