How to pave the way to an integrated future

If you’re considering an integrated sales-marketing team, there are many hoops to jump through before you arrive. Unless you’re a startup, you’ll probably have to work with what you have. Not every leader has the freedom to build from the bottom up. Though change might not happen overnight, there are things you can do to […]


{VP Guest Post} Three Keys to Sales and Marketing Alignment

Today’s guest post comes to you from Dave Cannon, Vice President of Interactive Services at Movéo. Sales and marketing alignment is not that hard. It just takes commitment, cooperation and communication. There’s no denying that alignment between marketing and sales creates unparalleled opportunities for improving business performance. When marketing and sales teams work together, they can increase productivity, […]


The ultimate goal of sales-marketing alignment

Today’s customer is an intimidating breed. Thanks to the internet, they know more about products than ever before, and they’re almost always influenced by easy-to-find online reviews. They don’t talk to salespeople until late in the sales cycle, and at that point, they’ve often already made a decision. Their knowledge and independence makes the modern […]


Intersection of sales and marketing solves this problem

It’s no secret to B2B marketers that mastering social media is a must. We even dedicated our blog entirely to useful social tactics last month. But amidst the hype, this study from eMarketer reminds us that linking social media to revenue is still difficult. While social has proven great for collecting leads, marketers can’t measure […]


Your integrated sales team paves the way to the future

We’ve been talking about how to integrate sales and marketing teams, and this week, we’d like to shed some light on how it will optimize your company. According to MarketingProfs, organizations with tightly aligned sales and marketing strategies had 36% higher customer retention rates and achieved 38% higher conversion rates – percentages high enough to […]


When you align marketing and sales, don’t forget this step

As you work to bridge the gap between your marketing and sales teams, you simply can’t forget about data. In fact, if your company suffers from the great sales-marketing divide, metrics might be the missing link. We touched on this Monday, but today we’ll elaborate. Numbers and data link marketing to successful sales, and they […]


Is cold calling dead?

Today is about the question every B2B sales team is trying to answer. It’s a tough one, but marketing insight shows companies the way to move forward. What do you think – is cold calling dead? Cold calling may seem more dated every day, but it holds a respected place in the B2B world. With […]


Give your sales team this tool for success

As we continue to explore the value of the new sales team, or sales marketing alignment, let’s get practical. Some companies are not in a position to hire new people just to build a fully integrated team. In fact, some companies will find it difficult to make structural changes at all. That doesn’t mean sales […]


One of the biggest lessons sales managers can teach marketers

As we continue to explore sales-marketing integration, what we’re sharing today might be the biggest lesson marketers can learn from sales managers. B2B and B2C marketers alike know that every brand worth its salt is making efforts to humanize their brand voice. Customers want to feel important and understood. Lucky for us, this is a […]

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