Facebook’s graph search – Search & social at their best

Facebook's Open Graph | Get There by Movéo

Facebook’s new Graph Search is the epitome of combining search and social for optimal benefit, the topic of this month’s discussion here on the blog. The targeting capabilities for marketers became more robust with this tool, and if you haven’t tried it yet, we recommend doing so. Targeting potential leads through social is becoming easier all the time. B2B marketers should not assume a Facebook tool won’t apply to them. Graph Search has been heralded for its speed and ability…

Collecting & applying social data to improve your marketing efforts

Data Collection | Get There by Movéo

Mastering messaging for the social continuum is a challenge for every brand. The time and investment in building that strategy, however, is worth the effort. Social networks, as you know, offer marketers an unprecedented amount of user data. Linking your brand’s message to that data is the key to success in social media marketing. Social insights provide detailed insight into consumer problems and desires. Some networks – Facebook, for example – provide information that some marketers believe is more personal…

Streamlining & unifying your social messaging strategy (Part II)

Standard vs. Mobile Optimized Site | Get There by Movéo

Part 2 of optimizing your social messaging strategy focuses on one thing, and it might not be what you expect. It is simply impossible to succeed in social and search without paying careful attention to mobile. We cannot emphasize enough how important it is for your site to be mobile-optimized. Mobile internet browsing has increased wildly just in the past few years, and it is sure to continue. Today’s fast-paced customers are just as likely to click a link related…

The social continuum – why it matters for your brand

The social media conversation | Get There by Movéo

Last Wednesday, we discussed how to better interact with leads using the many facets of search. Based on our recent exploration of search engine optimization, you have probably gained a deeper understanding of how popularity on social networks can enhance your online presence and rank in search results. In addition, social media offers an endless supply of user data that can be easily translated into consumer listening. With the awareness that success in social media means increased leads via search…

Pairing SEO + SEM for search marketing success

Search Patterns Since 2008 | Get There by Movéo

We hope you have enjoyed Movéo’s recent exploration of search marketing. Understanding the differences between SEO and SEM, however, is just the tip of the iceberg. Neither method works as effectively without the other, and paired together wisely, they unquestionably offer great success. To sum up the past two weeks, here is a brief summary of our best SEO and SEM tips: Share your keywords The secret to using SEO and SEM in tandem is utilizing keywords effectively. SEO campaigns…

An extended conversation: Interacting with leads through search

Marketing Automation Diagram | Get There by Movéo

Aligning with Get There’s B2B sales cycle discussion in May, Crain’s released a study earlier this year that showed cycles are longer than they used to be. Today’s potential customers usually do not contact a brand until they are more than halfway through the sales cycle. Because of this trend, B2B marketers are feeling more pressure than ever to appear in relevant search results and to track engagement from start to finish. Understanding how a lead goes from awareness to…

SEM 101

Search Engine Results Page | Get There by Movéo

As we work to use search to become better marketers, we will devote today to Search Engine Marketing (SEM). Search Engine Optimization (SEO) falls under the larger umbrella of SEM, but as we discussed last week, the two should be used in tandem to achieve optimal results. SEM is most commonly associated with paid search ads that appear at the top and sides of a Search Engine Results Page (SERP). These paid search results are one point at which search…

SEO 101

SEO Diagram | Get There by Movéo

On Wednesday we discussed search as it applies to marketing, because gone are the days when understanding its functionality can be left to the “experts.” Distinguishing between SEO and SEM can be confusing, especially when you need to use them to complement one another. Many marketers are most intimidated by SEO, since it relies less on money and more on smart content development and social sharing. Luckily, there are a number of free online resources devoted to SEO that are…

SEO vs. SEM – What’s the difference?

SEO vs SEM | Get There by Movéo

Marketers are increasingly adding search marketing to impact their campaigns. While many understand the vital role search can play in campaign success, they don’t necessarily have the knowledge to use it themselves. In fact, C-level executives who leave all search knowledge in the hands of the “experts” are doing their company a disservice; all of today’s marketing professionals should have a basic understanding of how search works and how to use it. The better you understand search as a function,…