Predictive Modeling: How Much is it Worth to You?

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In recent years, the challenge of social media has been that every marketer knows it is necessary, but it is almost impossible to measure its worth. It is hard to gauge the return on the money and seemingly endless time that it requires to be invested. Even though the capabilities of data and analysis are increasing constantly, it is still hard to pinpoint just how much a company is getting in return on social ventures. That might be changing. As…

Return on Acceleration: Get The White Paper

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This month we’ve discussed how B2B marketers should approach a relentlessly evolving world. Technology is not going to slow down anytime soon, and we want a return on this acceleration. We have noticed that many marketers, in the onslaught of information, are suffering from Perpetual Novice Syndrome. Having new information thrown at you at such alarming rates feels threatening, and we suggest that you cope with Positive Adaptation. We believe the cycle that leads to Perpetual Novice Syndrome is maladaptive,…

Bonus Positive Adaption Tip: Learn Without Intent

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Over the past week, we have shared three tips from our white paper on Positive Adaptation. Today, we want to share an additional tip that is not in the white paper, for your added benefit. Here’s a question: When you decide to learn about something new, is it more often in reaction to an experience you have already had, or is it to openly explore new trends and developments? We have noticed that most often, research is conducted as a…

Positive Adaptation Tip #3: Process Accelerated Change

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The first two steps towards Positive Adaptation in the midst of rapid change are to accept and then to decode change. The third step is just as important: change must be processed. As information is received, it is crucial that marketers draw a distinction between everything that is coming in and everything they should actually use. We believe that the processing overload often leading to Perpetual Novice Syndrome can be viewed as “skeptical underload.” The problem is more often an…

Positive Adaptation Tip #2: Decode Accelerated Change

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Recently, we have been sharing steps for marketers to adapt positively to our fast-paced, accelerating culture. Instead of racing to learn every new tool with the risk of using none effectively, it is important to develop new behaviors that will enable you to keep up and succeed. As you strive to accept accelerated change, work also to decode it. Military aircrafts can spread bits of aluminum, known as chaff, to avoid being spotted by an enemy. It appears as clouds…

Positive Adaptation Tip #1: Accept Accelerated Change

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Our rapidly accelerating culture is one in which marketers feel the need to constantly learn, adopt, and master each new tool that becomes available. This behavior leads to an inability to use any of them to their utmost potential. The first step towards Positive Adaptation – our best shot at “keeping up” – is to accept accelerated change. Get Comfortable with Short-Range Plans Buddhists believe that because everything is in a state of flux, attachment becomes cause for future suffering….

Positive Adaptation: The Cure for Perpetual Novice Syndrome

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As we discussed Monday, our fast-paced world is creating Perpetual Novice Syndrome among marketers. How are we supposed to learn every new tool and trend? On top of that, how are we supposed to use each to its fullest potential? The answer is more simple than you might think: Positive Adaptation. Though it is possible that the rate of innovation will slow down, it is unlikely. We believe that this constant state of disruptive change is the “new norm.” If…

Suffering from Perpetual Novice Syndrome? You’re Not Alone.

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Here at Movéo, we have been thinking a lot recently about how marketers can succeed in a world that refuses to slow down. Technology is advancing at an alarming rate, providing marketers with endless tools and countless options to reach their customers. Sometimes, it seems impossible to know which ones to use or how to use them most effectively. This pace of change is dizzying, and while it is exciting to meet the challenge of change within the industry, it…

Groups: LinkedIn’s Most Valuable Feature

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LinkedIn is popular among B2B marketers, but it is a lesser understood social network, leaving some unsure how to use it most effectively. Even if they utilize the platform, many marketers are not using the feature we believe to be most valuable to them: LinkedIn Groups. Here are a few reasons Groups will work for you: The Rules Apply Though you are probably not a marketer who needs them, there are a set of rules by which Group users must…