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Marketing for the Greater Good

In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down. But why […]

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Preparing Your Marketing for 2015

Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]

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Data: Today’s Creative Firepower

Today’s post is by Angela Costanzi, Vice President, Creative Technology. A video that goes viral. Powerful social media campaigns designed to change behavior. TV spots remembered years later. What do these things have in common? The answer: the ability to make a powerful connection. And, while any smart creative or marketer knows this, it’s gotten […]

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End-of-Year Roundup: Our Top Lessons from 2014

Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]

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Professional Marketing’s Best Moments in 2014

While amateur content shone in 2014, traditional professional marketing also had moments of particular success this year. From Super Bowl ads to interactive movie marketing campaigns, this post will examine three professional marketing campaigns that were particularly successful this year, leveraging traditional marketing techniques and showing that quality content can indeed beat quantity. Chipotle Cultivates […]

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Three Lessons Professionals Can Learn From Amateurs

Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]

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Peaceful Coexistence Between Professionalism and Amateurism

What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism […]

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The Most Influential Amateur Content of 2014

From the heartwarming to the crazy, amateur marketing content made waves in 2014. It gained publicity for important issues, earned massive amounts of money for projects varying from potato salad to video games, and was even leveraged by some savvy business owners to gain them publicity. Here are some of the best moments in amateur […]

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Is Polish Overrated?

In his book Disciplined Minds, Jeff Schmidt argues that professionals are actually less creative and diverse in their opinions than amateurs. He attributes this to indoctrination through most professional training. To be sure, raw content can open our eyes to what is compelling and informative in our world just as much as professional content. Yes, it […]

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How B2B Marketing Has Successfully Used Amateur Content

B2B marketing isn’t new to leveraging the power of amateur content. For the past several years, businesses have used amateur-style risk-taking, enthusiasm, and unusual methods of communication to gain interest in their products and campaigns. “Camp Network” by Microsoft In 2008, Microsoft launched a campaign to boost membership to its partner community by relying on […]

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