Strong brands stay in motion

Ferris Wheel | Get There by Movéo

“This is one of the saddest days of my life…indeed, it is sad for the American people. Apparently, there is just not the need for our product in today’s scheme of living.” When Martin Ackerman, president of The Saturday Evening Post, spoke those words in 1969, a brand that was a weekly staple of American life for 72 years was no more. It, like many other brands before and after it, failed to remain relevant. Relevance requires renewal. One of…

Brand-customer interaction is key for success

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Have you ever thought about who actually owns a brand? People tend to automatically think the answer is the company it’s associated with, but think again. Increasingly in the digital era, customers seem to have the final say. Interaction between brands and customers is evolving. Today when brands act, they get an instant reaction on the internet. In fact, brand participation has become a birthright of purchase. Truth #8: Strong brands are shared. Here are three key ways customers are…

Design: a key component of strong brands

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Have you ever purchased AppleCare,  Apple’s product protection plan, to accompany a new device? If so, you’ll know it’s delivered in a box that’s austere yet still somehow elegant. Apple is the brand responsible for elevating our collective sense of design these past few decades, so it makes sense that they deem a simple card important enough for such housing. That brings us to our seventh simple truth about strong brands. Truth #7: Strong brands get design. Though Apple mastered…

Top brands keep their promises

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Have you ever been in love with a company only to have them disappoint you? It might be in person, over the phone, or in a customer service email, but at some point it’s bound to happen. Depending on the situation, your devotion to the company might have never recovered. Brands make implicit promises with every customer touchpoint. Once a promise has been kept through a positive interaction, it creates an expectation that the next one will be too. When…

Your brand should drive your business

Steering Wheel in Red | Get There by Movéo

At some point, brands went from recommended to required. As the importance of branding developed, companies became more adept at spreading their values. At a good company, every employee can recite the brand promise forwards and backwards. Unfortunately, talking about the brand in the mailroom isn’t the same as using it in the boardroom. At too many companies, “brand” is just a buzzword given lip service by executive leadership instead of being what it should be – the impetus behind…

The best brands s-t-r-e-t-c-h

Gymnast on Beach | Get There by Movéo

Did you know that Disney has a professional development arm called The Disney Institute? It’s true. They offer organizations “time-tested best practices, sound methodologies, and real life business lessons that facilitate corporate culture change.” We know what you’re thinking. That’s a strong departure from spinning teacups. Truth #4: Strong brands s-t-r-e-t-c-h. Successful extensions as far afield as this one belong to strong brands. Think of other companies, like Ralph Lauren and Virgin, who have grown far beyond their original concept….

Good Brands Simplify Consumer Decisions

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Today’s consumer is overwhelmed by choice. Being forced to make too many daily decisions – including small things like what toothpaste to buy or where to eat – can be a source of anxiety and stress. Whatever this says about our culture, the undeniable truth is that brands play a role in that decision making. The psychological state of consumers is an important consideration in buying situations. If overwhelming choice creates a lack of structure, the desire for simplicity increases….

The most powerful brands are self-aware

Self-Awareness | Get There by Movéo

On Monday, we shared the first of our 10 Simple Truths About Strong Brands: strong brands are forgiven. Developing a powerful brand is an investment, but the value it brings to its company makes it worth the effort. Here’s the second benefit of strong branding: Truth #2: Strong brands know themselves. Think about today’s marketing landscape. Brands have countless approaches and platforms to consider. In the social media arena, for example, there are more networks than most companies can handle….

If your brand is strong, consumers will forgive missteps.

Bouquet of Flowers | Get There by Movéo

Brands are hard to understand. If you ask five people to define the word, you’re likely to get five completely different responses. That’s why we believe it’s more important to understand what a brand does. Brands provide countless benefits for the companies that invest in their development, particularly when they gain strength. We’re devoting this entire month to helping you understand the values of a strong brand. Truth #1: Strong brands are forgiven. It’s true. If your brand has some weight…

10 Simple Truths About Strong Brands

Strong Brands | Get There by Movéo

This month, Get There is focusing on the power of strong brands. Every company wants one, but it takes work to get there. We’re going to explain exactly why it’s worth it. Brian Davies, Managing Partner at Movéo, is an expert when it comes to building brands with strength and sustainability. He’s crafted 10 simple truths about strong brands. Strong brands… …are forgiven. …know themselves. …simplify. …stretch. …drive the business. …keep promises. …get design. …are shared. …stay in motion. …glow. Intrigued?…