Four focus areas for your big data investment

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If you’re a company looking to make a data investment, you probably have one thing on your mind – optimization for business growth. You’re headed in the right direction, but with all that big data brings to the table, it can be hard to know where to focus your energy and funds. To answer the big data movement, new products are frequently being released that make data more attainable for marketers. It almost seems impossible to know what approach will…

Four key elements to finding the RIGHT data

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As we mentioned earlier this month, big data isn’t always the answer. Data-driven marketing and business strategies, however, are right for everyone. If you’re thinking about a big data investment, consider this first. Sometimes optimizing information for your company means finding the right data to match your goals, whether or not it’s the biggest. An essential part of the big data movement is learning how to shape business decisions with data. We couldn’t agree more that data optimization is one…

Four ways to equip your staff to manage big data

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In our recent exploration  of who should handle data at your company, we shared some of the perks of training existing employees to manage complex data sets. A recent survey by New Vantage Partners reports that as executives prepare to increase data investment over the next few years, an overwhelming 68% plan to retrain current staff to manage big data initiatives rather than hire new specialists. While it’s easy to understand that this approach might be more cost efficient and…

Who should manage data at your company?

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As the collective desire to optimize big data grows, your company is probably facing many decisions, and you’re not alone. Every organization is trying to determine what kind of investment is right for them and how data can make the biggest impact on their goals. One of the most important questions to ask before moving forward is this: who should handle data at your company? Three Data Staffing Options to Consider Chief Information Officer The Chief Information Officer, or CIO,…

Big Data isn’t Always Necessary – Three Questions to Ask

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On Wednesday, we raised an important question about big data. While analytics prove that everyone is talking about the topic, how many truly understand what it means? At this point, companies clamoring to make sure they’re prepared for the future might be concerned about whether or not their data is “big” enough. Many are ready to invest, but what if their plans are unnecessary or misguided? If you can relate to that question, we have good news. “Big” data isn’t…

Big Data Defined

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Last week, we introduced our latest blog theme: data optimization. This topic is front and center right now, and everyone ‘s talking about it. However, that doesn’t mean people understand how big data is really defined. With countless definitions floating around, and many of them complex and confusing, it’s hard for companies to know exactly what big data offers and how to use it. The first step towards data optimization is getting comfortable with the topic. One team asks: what’s big…

Big Data Breakthrough

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How do you feel about big data? In 2013, that became the question of the hour. Big data technologies have been in place for quite some time, but they didn’t become part of mainstream knowledge until recently. While data and metadata from social networks and internet behaviors have been collected for at least ten years, suddenly everyone is talking about it. This resulted in two key things: 1. Big data investment is on the rise. Last year’s NewVantage Big Data…

Living the Brand

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Strong internal brands complement and leverage the power of their companies’ corporate brands. In many ways, they are employee manifestations of external branding. They set expectations for how employees should represent the company and how customers should be treated. They help employees commit to business and mission, because the value associated with their place of work is clearly outlined. As you know, internal brands don’t sustain themselves. Management can do its part to cultivate brand values, but in the end,…

Three ways to sustain your internal brand

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For anything to thrive and grow, it must be nurtured. Believe it or not, this applies just as much to your internal brand as it does to your houseplant. To keep employees engaged and encourage them to consistently express brand promise to customers, make plans to sustain internal branding over the long term. Wondering how to do that? It’s easier than you think. Simply make brand awareness and education an integral part of your organization. Three ways to make your…

Employment brand: deliver on promises

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Companies typically view the benefits of employment branding to be talent acquisition and recruitment, but they run much deeper. The ultimate goals are increased revenues and profit margins. Your employment brand faces both outward to prospective hires and inward to current employees. However tempting it may be to focus your time and money on acquisition, it’s critical that you continue to cultivate relationships with the employees you already have. A well-defined employment brand aligns employee and management expectations so that…