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The End of Professionalism? | Get There by Movéo

The End of Professionalism?

Over time, digital marketing has changed to reflect the growing influence of amateurs in the field. Professionals must combat this flux of lower-quality content, but first it’s necessary to understand the appeal it can hold. Many people are in fact drawn to amateur content, seeing it as authentic. And they have a point: amateur bloggers, […]

Bootcamp | Get There by Movéo

Key Lessons from the Movéo Data Bootcamp

From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]

Growth Consulting | Get There by Movéo

A Category of One: What is Business Growth Consulting and Why Do You Need it?

This post was written by Sheri Granholm, Vice President of Consulting & Engagement. “We need to demonstrate how marketing is contributing to the value of this organization.” Associate Vice President of Marketing, Leading Academic Medical Center Healthcare Provider As a chief marketing officer, how often are you focused on this goal in your day-to-day activities? More […]

Team Players | Get There by Movéo

The Five People You Need on a Data-Driven Marketing Project

Group projects are never easy. Personalities collide, lines of communication get crossed, and somebody always seems to end up doing the majority of the work while others contribute little. At Movéo, we know that the best teams are made made up of different personalities with different skill sets, so we always plan group projects with […]

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How Data-Driven Strategies Get Built

Today’s post is by Matt Webster, Executive Vice President of Strategy and Planning for Movéo. When developing a strategic communications plan for a client, data is often as much about deciding what’s not useful as identifying what is useful. Intelligence derived from data can help companies find their most profitable customers, identify new business opportunities, […]

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Six Qualities of a Data-Driven Brand

Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to […]

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