Gain followers and traction visually

The art of Pinterest | Get There by Movéo

As a B2B marketer, you might not consider Pinterest your go-to social medium. But take it from us, Pinterest is a surprisingly effective way to gain leads. Collect followers, gain traction by engaging them visually, and get them to your subscription page. Here’s how: Post quality content This starts it all. Without quality content, you have no way of collecting followers, much less engaging them. Pin images that are related to your industry in fresh, unexpected ways, and pin products that…

{VP Guest Post} Pinterest: Crowdsourced inspiration

VA State Parks Pinterest | Get There by Movéo

Today’s guest post comes to you from Angela Costanzi, Vice President of Creative Services at Movéo. From recipes and weddings to fashion and dream destinations, Pinterest makes it easy to find, organize and access areas of interest. The personalized media platform has become one of the fastest-growing social networks online. While the site is used mostly by women searching for the latest tips and tricks, its use in the business world is growing. The pinboard-style, photo-sharing site has proven to…

Advertising on LinkedIn — a sure thing

A walking advertisement for LinkedIn | Get There by Movéo

When it comes to advertising, LinkedIn is the B2B marketer’s perfect match. Unlike other types of online advertising, LinkedIn allows marketers to reach individuals within a specific professional network, no matter how complex. Given the highly technical, niche nature of many B2B companies, it’s reassuring to know that advertising dollars have the potential to directly reach a prospect. Other online advertising relies on search history and website usage, which can be ambiguous in the B2B world, but LinkedIn accesses individuals…

Join the conversation on LinkedIn

Join the conversation | Get There by Movéo

Many people assume LinkedIn is different than other social networks, and in some ways, it is. It’s geared toward building professional relationships and industry connections. But some rules apply to everything. Just as we said last week for Twitter, it is important to engage in conversations rather than solely promote yourself. The importance of conversation Engaging followers is just as important for your company on LinkedIn as it is anywhere else. In fact, some might argue it is more important…

Employees first — educate them on the value of LinkedIn

Making the case for employees | Get There by Movéo

To continue our month-long exploration of maximizing social platforms, this week is dedicated to LinkedIn. Because this network didn’t make a quick rise to the top like Pinterest and isn’t a place to share every detail of life like Facebook, some people overlook its potential. We are here to attest to the many ways that LinkedIn can pay off for professionals and the companies they represent, especially those in the B2B sector. While there are many ways for companies to…

Make Yourself Tweetable – When to Post on Twitter

Followerwonk Map | Get There by Movéo

It’s Twitter week on the blog, and we already talked about focusing on engagement. Some Twitter users might feel that’s easier said than done. Today’s post holds the key to increasing engagement by allowing you to understand exactly when to tweet to engage your specific followers. It almost sounds too good to be true. Enter Followerwonk This analytics tool that allows you to optimize your efforts on Twitter, and it’s completely free. It analyzes both the times your followers are…

Hail to the bird – 3 tips to make your tweets better

Hashtag Street Art | Get There by Movéo

This week is reserved for Twitter on the blog. With millions of users and tweets each day, it can be overwhelming to try to use the platform effectively for your company. We’ve put together our top three Twitter tips to share today and we guarantee that with a bit of thoughtful execution, they won’t let you down. Consistency is king Some people say content always reigns, but not on Twitter. Your posts matter, but the most important thing is to…

On Twitter: Engagement > Broadcasting

Johnny Wayne & Frank Schuster | Get There by Movéo

To continue our breakdown of the top social channels, this week is all about Twitter. Individuals have varying feelings about Twitter. Some think it’s simple and conversational and others are overwhelmed with the thought of maintaining a constant stream of conversation about brand communication. Either way, Twitter becomes a highly effective B2B tool with a bit of strategy and planning. Shift your definition of success When using Twitter, it is easy to fall into the trap of counting tweets and…

We’ll take ‘pictures’ for 1,000

Facebook Photo Grid | Get There by Movéo

There are studies to prove that the best Facebook posts use photos, but who needs a study to prove what’s clear to the naked eye? All it takes is a bit of time on the network and some common sense to understand that the most engaging content on Facebook is visual. B2B marketers should use this aspect of Facebook to their advantage. Often, B2B companies are perceived to be highly technical, complex and unapproachable. Facebook presents a perfect opportunity to…

Be a friend – the social channel you might have written off

Men of Movéo - Movember 2012

This month, we’re sharing our thoughts on a form of marketing that has exploded in the last few years and continues to surprise even its most frequent users. Social media Every company understands the need for social media prowess in the digital age, but almost everyone is overwhelmed by the prospect of managing so many channels effectively. The secret? Pick your targets and maximize their potential. Once you have determined which social platforms are best suited to your business, explore…