Learn about achieving sustainable growth and more…


Three ways to optimize your demand generation campaign

As with any marketing campaign, a demand generation effort requires regular attention to optimizing its performance in order to generate the best possible results. You already know that Movéo recommends that every key marketing decision be  informed by data. But how do we take our best practices and apply them within a demand generation campaign? […]

demand generation

What is demand generation, and how does it work?

No matter their specifics, demand generation programs all aim to do the same thing: get prospects engaged with a brand and interested in the brand’s products and/or services. To create successful demand generation campaigns, brands first have to ensure that they are providing marketing content in the channels where their prospective buyers are looking for […]

data-driven marketing

Lead generation or demand generation?

Do you know the difference between demand generation and lead generation? We were surprised to hear that many marketers don’t.  Each can play a huge role in driving business growth, but to think of the two as one and the same is a serious misstep that can lead to unsatisfying results.. This month, we’re taking […]

B2B brand updates

Two B2B brand updates that worked (and why)

Brand updates put a lot on the line. If done without the proper research, they can have long-lasting repercussions on your brand loyalty, customer recognition and more. But a strong, well-received brand update can drive positive press, reinvigorate your marketing and grab your audience’s attention. Need some inspiration for an upcoming brand adjustment? Learn from […]

brand engagement

Brand + Engagement = Growth

One key to growing a B2B business is having a strong brand that fosters engagement with buyers and end users. But in the end, marketing’s goals are to generate demand and activate sales, and so the most successful brand engagement is that which can be translated into viable leads that result in pipeline (and eventually […]

brand refresh

What to consider when researching for a brand refresh

At Movéo, we believe that very successful brand refresh must start with data insights at its foundation. Without research and data, branding is a guessing game, and one that won’t better an organization’s reputation nor win it customers. Read on for a glimpse at how Movéo uses detailed research to inform branding decisions, and what […]

net promoter score

How do people respond to your brand? What to measure.

For B2B marketers, understanding how “people” respond to your brand can be difficult, since B2B is all about businesses buying decisions. However, buying is still an emotional, personal activity that requires you to elicit positive reactions from end-users and the people signing on to do business with your company. That means B2B brands need to […]

brand awareness

Why brand awareness matters more for B2B companies

At Movéo, we believe strongly that B2B brands matter more than B2C. As we wrote in our white paper by that title: “Brands matter because the B2B marketing communications world is characterized by numbing sameness, commoditized feature wars and laundry-lists of product benefits. … Branding today is a strategic tool that helps the supplier cut […]

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