marketing tactics for success

Top Tactics for Success With the New Value Chain

The new marketing value chain relies on rigorous data analysis and the strategic application of insights. Social media, email marketing and content creation are three areas in which marketers can succeed with new value chain tactics, which can in turn lead to widespread growth. Take a look at the value of these three digital tools […]

content marketing and metrics

The Relationship Between Marketing Content and ROI

In all of our talk about data and analytics, it can be easy to lose sight of the importance of content. We’ve talked before about the importance of creating quality content, especially as the amount of content generated through social media, blogging and other platforms increases. In today’s world, 4.75 billion pieces of content are […]

metrics for marketing success

Four Metrics That Measure Marketing’s Success

Earlier this month, we wrote about the importance of using data to communicate marketing’s impact on ROI to colleagues and bosses outside the marketing department. Friday’s post focused on key performance indicators (KPIs) that are essential to the new marketing value chain. These are important benchmarks for your marketing efforts and your company. In this […]

marketing KPIs

The New Marketing Value Chain and KPIs

With the emergence of the new marketing value chain comes the imperative to focus on new key performance indicators (KPIs). While mixing up your KPIs and becoming accountable for new metrics can be rattling for marketers who are used to a certain way of doing things, shifting your focus can make for smarter, more efficient […]

marketing value chain and revenue

The Marketing Value Chain and Revenue: Closing the Loop

When you’re in a quarterly meeting with your CEO, it’s not the open rate on your latest email or the number of Twitter followers you’ve accrued that’s going to prove your value to the business. Instead, what really matters is your impact on revenue. Proving that your marketing operations have had a clear, positive impact […]

data and insights in marketing

How the New Marketing Value Chain is Impacting Business Growth

The new marketing value chain doesn’t just help marketing teams do their jobs — it helps entire companies succeed. Since the fall, we’ve been blogging about the differences between the old and new marketing value chains, and why a transition to the new, data-driven marketing approach is crucial in today’s digital economy. But how does […]

savvy CMOs

The Difference Between Savvy CMOs and the Rest

The job of the CMO is changing rapidly. As our Managing Partner Bob Murphy said in his MarketingProfs article, “How CMOs can Prove Their ROI in the C-Suite,” top-level marketers juggle multiple tasks, including navigating the digital sphere, satisfying company stakeholders and contributing to sales. Some have risen to these new challenges, while others have […]

marketing ROI value chain

How the New Marketing Value Chain Improves Marketing ROI

From business development to sales, all kinds of employees in all kinds of departments are relying on data to define their ROI. We predicted in our white paper on the new marketing value chain that data would become central to marketing operations, but it’s become more than that: data is now a universal way to […]

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