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creating the need

Creating the “need” in your marketing campaigns

For a demand generation effort to be successful, you need to first convince your prospects that they need your company’s products or services and second that your firm is best fit to provide them. It’s a two-step process. Start this process by successfully identifying and targeting the actual pain your audience feels. You marketing communications […]

Designing behavior change through marketing

Frequently, Movéo experts share their expertise with the team with a short presentation on a timely marketing topic over lunch. Last week, John Reynolds, Director of Consulting and Engagement at Movéo, spoke on designing for behavior change. We’d like to share his insights with you as well.  Behavioral design The concept of behavioral design — […]

Putting marketing expertise to work for the Mulliganeers

Movéo is proud to once again be partnering with the Mulliganeers, a non-profit organization dedicated to raising funds for children and families in need. After about five years of working to support the Mulliganeers in a variety of ways, Movéo recently helped the group rebuild their website from the ground up. The new website, built […]

brand

Three ways to optimize your demand generation campaign

As with any marketing campaign, a demand generation effort requires regular attention to optimizing its performance in order to generate the best possible results. You already know that Movéo recommends that every key marketing decision be  informed by data. But how do we take our best practices and apply them within a demand generation campaign? […]

demand generation

What is demand generation, and how does it work?

No matter their specifics, demand generation programs all aim to do the same thing: get prospects engaged with a brand and interested in the brand’s products and/or services. To create successful demand generation campaigns, brands first have to ensure that they are providing marketing content in the channels where their prospective buyers are looking for […]

data-driven marketing

Lead generation or demand generation?

Do you know the difference between demand generation and lead generation? We were surprised to hear that many marketers don’t.  Each can play a huge role in driving business growth, but to think of the two as one and the same is a serious misstep that can lead to unsatisfying results.. This month, we’re taking […]

B2B brand updates

Two B2B brand updates that worked (and why)

Brand updates put a lot on the line. If done without the proper research, they can have long-lasting repercussions on your brand loyalty, customer recognition and more. But a strong, well-received brand update can drive positive press, reinvigorate your marketing and grab your audience’s attention. Need some inspiration for an upcoming brand adjustment? Learn from […]

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