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Archive Post: WHAT DOES IT REALLY TAKE TO BE “INTEGRATED?”

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We’re taking another trip back through our archives today to revisit a great post from Irene Westcott on the true measure of an “integrated” agency. We thought this post was worth another look due to the fact that we’ve seen even greater convergence in media channels since this post was written, making integration more important than ever before. Do you think many agencies are truly practicing the type of integration that Irene describes in her post? In a recent Adweek…

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A Must-Read: Not Your Father’s B2B

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As you know, we don’t often recommend external downloads here on Get There, but this piece is simply too good to keep to ourselves. Two weeks ago,  Marketing Profs and TopRank released an e-book called, “Not Your Father’s B2B,” that promises to “help you escape the dullsville of old fashioned B2B marketing,” and “bring some modern innovation to the classic world of business to business marketing.” It certainly lives up to its promise. The e-book centers around a list of 33 ways…

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The Gated Content Debate

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To gate or not to gate? It’s a common debate among B2B content marketers, and unfortunately, there is no simple answer. Gating content — requiring prospects to fill out a form before they can download your white paper, video or other thought leadership piece — is commonplace in the B2B world. But, just because it’s common doesn’t mean it’s effective. If you’re trying to decide whether to create a content gate, it really comes down to your goals. At its…

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Archive Post: If You’re Creative, Does It Matter Which Hand Holds The Pencil?

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  In honor of our 25th anniversary, we’re going to pull some of our old favorite guest posts out of the archive and take a fresh look at them this month. Our field is evolving more quickly than most, but there are some things (like creativity, transparency and resonance) that will never die. We hope you’ll enjoy our look back at these posts throughout the month. Have another favorite you’d like to see featured? Let us know in the comments!…

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Finding Key Influencers in Social Media

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Social media is all about making connections, so it seems obvious that we should put a great deal of effort into interacting and forming relationships with others online. Despite this fact, it seems that many B2B community managers are much more focused on broadcasting information about their companies and products than on interacting with others. As a result, opportunities for engagement and relationship building are missed every day. The reason, we believe, is that many simply don’t know who to…

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Movéo Turns 25!

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October is always a celebratory time here at Movéo because it marks the anniversary of the launch of our agency. However, this October is more exciting than most because Movéo is turning 25! A huge “thanks!” goes out to all those who have made our first 25 years a success. Our clients, partners, employees, families and friends have made this journey worthwhile, and we can’t wait to share the next chapter with all of you. In true Movéo fashion, we’ll be…

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September Faves

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Another month (and season) has come to an end, and it’s once again time for a list of our favorite recent B2B marketing posts from around the blogosphere. Enjoy! Content Marketing 101: 8 steps to B2B Success via SherpaBlog It’s easy to get bogged down in the complexities of starting a content marketing program, so we were happy to see this post, which breaks the process down into a set of eight easy-to-follow steps. Now you’ll have to lose those…

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Better Branding for Your Twitter Feed

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Last week, Twitter followed LinkedIn’s example from earlier this month and rolled out a new format for its profile pages that is better tailored to the needs of brands and businesses. It seems that all the major social networks have now realized that brands require different types of pages than individuals. Here are a few ways to take advantage of the changes:        Upload a larger profile photo. The default size for the profile photo is now 73px x 73px….

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More Launch Lessons From Apple

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As we mentioned a few weeks ago, B2B marketers can learn a great deal from Apple’s successful product launch strategy. However, last week, it became clear that we can learn just as much from the Silicon Valley giant’s mistakes. Along with the release of the iPhone 5, Apple also made their most advanced iPhone operating system, iOS6, available to all iPhone users last Thursday. The new operating system has a lot of great features, but it also includes one major…

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What is Magnetic Content Anyway?

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Here’s a new term for your B2B marketing jargon dictionary: magnetic content. If you haven’t heard it already, you will.  Marketers in both the B2B and the B2C spaces have been using the term to describe any kind of content “that attracts rather than distracts.” If you’re still confused, don’t worry. We’re here to break down the buzzword. In our opinion, magnetic content meets the following criteria: It doesn’t interrupt. If people seek out your content on their own accord,…