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November Faves

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Can you believe November is already coming to a close? We know you’re busy getting ready for the year ahead, but hope you’ll take a couple minutes to check out some of our recent favorite B2B marketing content from across the web

The CMO Guide to Building a Data-Driven Marketing Team via Marketo

Metrics, analytics and big data are going to be the name of the B2B marketing game in 2013, and CMOs are scrambling to assemble highly effective data-driven teams. This post from Marketo is a great resource that will help you identify the best ways to do just that, from recruiting people who have a bias for experimentation to developing a culture that is focused on insights rather than data alone.

Three Poisonous Metaphors in B2B Content Marketing via Velocity Partners

Jargon and metaphor are commonplace in most industries, and B2B marketing is no exception. We’re loving this Slideshare from Velocity Partners that pulls apart common B2B marketing metaphors (think sales funnels and the customer journeys) and challenges us to rethink them.

Modern Marketer Mission via Eloqua

The marketing automation giant has outdone itself with this new microsite, which takes users through an exploration of the “new world” of B2B marketing. Interactive destinations like the content moon and social solar system include infographics, guides, videos, research and other rich content that will help you understand the future of our industry in new and interesting ways. There is a lot to explore here. See for yourself.

What are you reading/watching/listening to this month?

Featured image via: Mass Transmit

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