Here on the Movéo blog, July was focused entirely on how to best optimize search and social for your brand. From tackling search engine marketing to your best use of social data, we left no stone unturned when it comes to a marketer’s use of the two most powerful tools presented by the internet.
Meanwhile, we perused the web for helpful B2B marketing posts, and we’ve created a roundup to share the best ones with you.
This post is for the infographic lovers among you, and it provides an interesting look at a recent report on the way content marketing has the power to effect sales and what types of content deliver the greatest results.
Here Eric Wittlake explores a problem with which every marketer is familiar: measuring ROI is difficult. He argues that ROI measurement is always relative to a given company’s history and experience and offers advice on how to leverage appropriate expectations.
This post from Wordstream is particularly relevant to this month’s exploration of search and social. It offers an in-depth look at how PPC can work efficiently for B2B marketers. This information is crucial to approaching a B2B paid search campaign that will prove to be smart and successful.
Photo credit: Kevin Shorter
