Google sent out an Email this morning to it’s AdSense advertisers letting them know that they could have even more ads to choose from soon. After poking around in their Blogspot post I figured out what will actually be accomplished by this move. Not surprising, it has to do with user experience, but this time the user who’s experience they are improving is advertisers already using the content network.
Content Network campaigns can have one major drawback, your ads get served on less than desirable websites, and you don’t realize it until after-the-fact. The other option is a Site-Targeted campaign. This allows much more control over exactly where your ads are placed. The drawback has been that all the best sites in the content network have not all been optimized to allow site-targeting.
This move by Google will motivate websites serving Google content ads to want to be able to serve these new third-party ads, and they will complete the required steps to do so:
In the process, every advertiser who is using the content network will see an increase in control over how site-targeted ads are delivered.