It’s the end of February, and time for the monthly roundup of our favorite B2B marketing blog posts from around the web. The posts we’ve chosen touch on themes that this month’s readers will find familiar: Social Networks, Marketing Technology, and a good old-fashioned “Learn from the Big Guys” post.
Michael Brenner, B2BMarketingInsider.com
Most of us came of age long before social networks began to be a major player in the marketing game. Ever wonder which networks your business should target? This helpful post by Michael Brenner not only gives you nine social networks to consider, it includes graphs that help you see where each one is heading.
Daniel Burstein, MarketingSherpa.com
Chalk another one up to technology’s crazy-fast growth. This article explains why you shouldn’t ignore mobile marketing. Daniel Burstein not only analyzes each data point, he tells you exactly why it matters to you – and how to use it. There’s also a link to a whitepaper if you have a burning thirst for more mobile marketing info.
Mathew Sweezy, ExtactTarget.com
Don’t you love learning from other businesses’ mistakes? All the hindsight, none of the regrets. In this post, Mathew Sweezy follows up on a similar article he wrote, but he focuses on the lessons all B2B marketers can learn from the Big Guys of B2B. His conclusions about what they are doing right – and wrong – may help you reevaluate your own marketing plans.
Jon Miller, Marketo.com
“‘I already have a CRM system…so why do I need marketing automation?’” This question is the introduction of an inclusive blog post written by Marketo.com’s Jon Miller. And Mr. Miller explains in depth the differences between CRM (even a CRM with a marketing function) and true marketing automation. It’s a surprisingly easy read, thanks to tables that contrast the functionality of each program. If you need a substantial background in this subject, this is a good place to start. Pay special attention to his conclusion.
If you’ve missed these posts, add at least one of them to your reading list.
What are you reading this month?
Photo via: Stasha Bella