Category Archives: Marketing Strategy

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Accelerated Change & Beating Perpetual Novice Syndrome

When it comes to ever-evolving technologies and tools, the world will not slow down and apparently, we cannot speed up enough to catch it — making us perpetual novices in the face of changing marketing tools. In light of this, the only real answer is to heighten our ability to deal with hyper-change by perceptually […]

Influencer Marketing in the B2B Realm

In the news: A recent study showed that 31% of B2C marketers reported that they are experimenting with influencer marketing and 48% are running ongoing programs. Contrast this with B2B marketers — 49% were still experimenting and only 11% were running ongoing programs. http://www.influencermarketingreport.com While B2C influencers may be more numerous, credible outside experts with […]

Analyzing and Improving Your Campaign Data

Data is no longer an optional add-on for your campaigns — it’s a given. To demonstrate your ROI as a marketer, you should be able to track your results and predict buyer behavior on a given campaign, which should include KPIs, measurements and metrics in your strategy. Referring to these metrics will help to determine […]

Why your marketing must nurture leads

As many marketers know, it’s almost impossible for just one marketing tactic to result in a sale. Nurture marketing has become critical to having informed, personal conversations once an interested prospect has passed to the sales team. Marketo defines nurture marketing as the “process of developing relationships with buyers at every stage of the sales […]

Seven steps to lead generation success

As we begin the new year, many organizations are eager to refine their lead generation practices and convert prospects into customers. However, each year, many marketers fail to meet their annual benchmarks and lose out on prospective customers. Today, we’re sharing the seven steps of lead generation that will help ensure your marketing success in […]

The most important marketing themes of 2016

The end of the year marks a time of reflection, so we’re taking a look back at 2016 and some of the top marketing trends. Their importance lies not only in their impact this past year but also in their opportunities for the year to come. Each of these themes is currently changing how we […]

How to automate targeted content with nurture tracks

You’ve captured contact information from prospects. But how do you turn those contacts into qualified leads and ultimately customers? A marketing nurture track will allow you to effectively manage and engage potential leads. It provides a series of automated email content that guides contacts through a set of logical steps to an ultimate goal. Nurture […]

How to use buyer personas

Defining a clear target market is key to developing any successful marketing campaign — but it’s not always so simple to nail down your ideal customer. The good news is that recent advances in data collection and segmentation have made it much simpler to create robust buyer personas that will help you better understand your […]

Three SEO mistakes that are hurting your site traffic

You know SEO is important. It helps your ideal audience find your website and connect with your content. But when there are so many factors that influence your site’s rankings, it’s tough to know which areas to focus on — and where you might be going wrong. Watch out for these three common mistakes that […]

How to improve SEO in 4 basic steps

By now, you are likely aware of various ways that search engine optimization can improve your online presence. What you may not know is how to improve your existing SEO efforts if you’re not seeing the results you want. The benefits of a strong SEO campaign are difficult to discount, with leads from SEO obtaining […]

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