Category Archives: Marketing partnership

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What to look for in an account-based marketing partner

If you’re in search of a B2B marketing partner for 2017, you’ve probably come across the term “account-based marketing” (ABM). Account-based marketing is an integrated approach grounded in the efficiency of targeting specific organizations. This strategy has received a lot of praise in the past year, with 92 percent of business-to-business companies recognizing value in […]

healthcare marketing practices

Healthcare marketing: 5 best practices

As we come to the end of June, it’s time to take a look back at our healthcare marketing series and review the most important lessons. From crafting a strategic plan to analyzing the data you collect and using it to optimize your campaigns, here are five best practices for healthcare marketing. 1. Use the […]

Why healthcare marketing experience is critical

When you are looking for a marketing partner to help craft or carry out your healthcare marketing strategic plan, what’s the first thing you take into account? Hint: it should be marketing experience within the industry. While every industry has unique aspects that are best navigated with experience, healthcare is particularly sensitive. Marketers in this […]

10 questions to ask about your strategic plan

Now that you have a strategic marketing plan to work from, it’s time to ensure that it is feasible to carry out and will be effective in raising your organization’s profile and communicating your key messages. If you’re working with a marketing partner, talk through your strategic plan with them to understand how best to […]

How to keep your strategy on track over the long term

After a strategy is devised and implemented, your organization must find balance between the essentials of that plan and the need to be responsive to shifting business conditions. When this balance is achieved, your marketing team can address changes in your operating climate without deviating from the core goals and approach you’ve established. As you […]