Category Archives: Communications

Posted by Leave a comment

Marketing Mantras from The Art of Marketing Conference – Part Three

twoway

Are you (or any of the clients you work with) hesitant about jumping into social media because you don’t know what to say? If the answer is “yes,” then Gary Vaynerchuk, who we saw speak at The Art of Marketing Conference, would say you’re approaching it all wrong. Instead of broadcasting information and talking about yourself, Gary would tell you to listen to your customers, respond to what they’re saying, offer to help them, and thank them for their business…

Posted by Leave a comment

Why social advertising will win

SOCIALMEDIAads

Last week, news broke that social media advertising had surpassed search and would soon overtake display as the area of highest media spending among advertisers in the United States. Some people might be surprised, but we’re simply wondering what took so long. Social advertising offers several key benefits that make it an especially smart choice for advertisers who want to maximize the ROI of their media buys. It’s about time marketers took notice! Here are just a few of the…

Posted by Leave a comment

Marketing Mantras from The Art of Marketing Conference – Part Two

metrics

On Monday, we shared the first of a series of “marketing mantras,” or big ideas about the future of marketing that we took away from last week’s Art of Marketing Conference. Let’s keep the series rolling today with a big idea about metrics. Marketing Mantra #2: Metrics Matter (and we might not be measuring the right ones) Metrics have always been an important part of our business. However, as the media environment has changed, so has the process of measuring…

Posted by 1 comment

Three Facebook Timeline Lessons

If you didn’t update your Facebook page to the new timeline layout before the end of last week, you may have been surprised to see that Facebook went ahead and made the change for you. Whatever you do, don’t leave your page as-is! Spend some time tweaking your page to make it work in the new layout, and while you’re at it, take advantage of the new opportunities for sharing rich content that it provides. Last month, we posted about…

Posted by 1 comment

What IBM’s CMO study can teach us about changes in B2B marketing

IBMCMOstudy

Last week, several members of our Movéo team attended the Business Marketing Association’s breakfast seminar with Karstin Bodell, VP of General Business Marketing at IBM. At the event, Karstin shared the results of IBM’s CMO study, which aggregated the results of interviews with 1,700 CMO’s across the globe. As expected, we came away from the event with a better understanding of what chief marketing officers are thinking about, working toward and struggling with. We also left with some new thoughts…

Posted by 1 comment

The Importance of Visual Marketing

When we posted about the pros and cons of Pinterest on Monday, one pro we mentioned is that Pinterest is a great repository of visual content. What we didn’t explain in-depth is why visual content is so important for B2B companies. We thought we’d do just that in today’s post, but then we happened across this great video from BtoB Magazine and thought, “why reinvent the wheel?” In this six-minute video, Danielle Leslie explains why visual media should be part…

Posted by Leave a comment

Why Thinking Mobile Means Thinking About “User Scenarios”

mobile-content

Editor’s Note: Today’s blog post  was written by Irene Westcott, Creative Director at Movéo. By now, you’ve heard all the impressive statistics –– like the fact that mobile searches have increased 400% since 20101, and that smartphones will be the Internet device of choice by 2013.2 But what you may not have heard is how to create impactful content for those millions of mobile devices. And while there are many factors that shape effective mobile content, it all begins with the…

Posted by Leave a comment

Two B2B Companies Embracing Facebook’s New Timeline

timeline

Last week, Facebook officially released its new timeline layout for brand pages. While the layout was rolled out to personal accounts earlier this year, it was not made available to brands or businesses until last week. Now, all existing brand pages have 30 days before they will be automatically switched over to the new layout. However, a few proactive B2B companies have already upgraded to the new layout. Let’s look at a few of their Facebook pages and see what…

Posted by Leave a comment

Three Habits of Highly Effective B2B Social Media Marketers

clip

Last week, BtoB Magazine announced the winners of its social media marketing awards. Hobart Corporation, IBM, Constant Contact and Intuit were among the awardees. These companies are all consistently named among the best and brightest in B2B marketing, but there are many other B2B marketing powerhouses that didn’t make the cut. That led us to ask: What is it that separates a truly effective B2B social media marketing effort from a simply average one? Among the winners from this year’s…

Posted by Leave a comment

February Favorites in B2B Marketing

Screen shot 2012-03-01 at 3.40.17 PM

Since February is officially over, we thought today would be a great day to round up and share some of our favorite posts on B2B marketing from across the web. In fact, we plan to do a roundup like this at the end of every month. Think we missed something great? Send it our way. Content Marketing. Content Strategy. What’s the difference? via Altimeter Group. Content marketing and content strategy are generating a lot of attention in the B2B marketing…