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Category Archives: Communications

cross-channel campaign

Optimizing your campaign for success: how to choose the right channels

Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]

generate and convert leads

Is your website optimized to generate and convert leads?

What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]

sales marketing alignment

The Four Best Practices for Sales and Marketing Alignment

When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses […]

sales/marketing alignment

The Marketing Tactics That Impact Sales Performance Most

  We’ve already discussed how sales and marketing impact each other from a broad perspective, but what does their relationship look like on a day-to-day basis? For today’s marketers, it’s essential to be able to communicate marketing goals and strategy to the sales department, but it’s also crucial to understand how daily marketing tactics influence […]

sales marketing communication

Establish Better Communications Between Sales and Marketing

Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits: CRM Integration Your organization can use a CRM program to manage leads […]

marketing metrics for sales success

Marketing Metrics That Set Up Sales Success

Marketers need to keep track of many metrics, some of which relate directly to sales department success. In order to improve communication and collaboration between sales and marketing at your organization, it’s important to track these metrics: Marketing Metric #1: Lead Source In today’s multi-touch marketing environment, new leads can often be attributed to multiple […]

Sales and marketing

Three Things Marketers Want From Sales, But Don’t Ask For

How can the sales team make marketing more effective? As we wrote last week, a stronger relationship between sales and marketing can improve the customer experience and your company’s bottom line. Unfortunately, many businesses do not foster teamwork between marketing and sales, and the two groups may not ask each other for the information they […]

Operationalize business purpose

How Sales Impacts Marketing

The relationship between sales and marketing is a two-way street; the two departments affect each other in a multitude of ways. While marketing can provide sales with the qualified leads they need to develop business, sales can provide marketing with the data, analytics and from-the-field insights they need to create and execute more effective campaigns. […]

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