Category Archives: Communications

creating the need

Creating the “need” in your marketing campaigns

For a demand generation effort to be successful, you need to first convince your prospects that they need your company’s products or services and second that your firm is best fit to provide them. It’s a two-step process. Start this process by successfully identifying and targeting the actual pain your audience feels. You marketing communications […]

2015 B2B marketing campaigns

Learn from these stand-out 2015 B2B marketing campaigns

This year has brought the launch of some truly innovative B2B marketing campaigns. We’ve enjoyed seeing the creativity of our fellow marketers, who consistently push the envelope to create engaging new content and wow their audiences. All marketers can take away key learnings from standout campaigns, and we’ve mined some of our favorite marketing efforts […]

cross-channel campaign

Optimizing your campaign for success: how to choose the right channels

Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]

email marketing

How to make your email marketing work harder

Since the early days of email marketing, just about every industry has jumped on board. Marketing messages swamp work and personal inboxes, and it takes a lot more to stand out than it once did. Last year, we spent a whole month talking about the power of email marketing, but this important component of the […]

generate and convert leads

Is your website optimized to generate and convert leads?

What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]

sales marketing alignment

The Four Best Practices for Sales and Marketing Alignment

When marketing and sales align, revenue grows and the pipeline moves more smoothly. Just ask the sales team at Kapost: when they get a request from a lead for more information, they send it down the line to the marketing team, who looks through their resources to see if they have any literature that addresses […]

sales/marketing alignment

The Marketing Tactics That Impact Sales Performance Most

  We’ve already discussed how sales and marketing impact each other from a broad perspective, but what does their relationship look like on a day-to-day basis? For today’s marketers, it’s essential to be able to communicate marketing goals and strategy to the sales department, but it’s also crucial to understand how daily marketing tactics influence […]

sales marketing communication

Establish Better Communications Between Sales and Marketing

Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits: CRM Integration Your organization can use a CRM program to manage leads […]

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