Four Ways to Use Social Media Automation with an Authentic Brand Voice

Schedule | Get There by Movéo

How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best…

How Thought Leaders Shine on LinkedIn

LinkedIn Candy | Get There by Movéo

Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field. Whether you’re…

Four Ways to Make LinkedIn the Perfect B2B Social Network

LinkedIn | Get There by Movéo

In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor makes it the perfect place for companies to target prospects, highlight products and execute content marketing initiatives in the B2B space. While the benefits of…

Where Twitter and B2B Prospects Meet

Twitter for Business | Get There

The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for relationship building and influencer outreach–two things not easily measured. The reality is, however, that social media marketing requires time and resources that mandate the support…

How to Adapt to the Twitter Changes of 2014

Twitter

Twitter has changed a lot over the past year. In fact, some people are even predicting its death. While we believe Twitter is alive and well and holds more potential for marketers than ever before, it’s true that the platform’s new features require marketers to adapt and stay quick on their feet–but what else is new?  With some adjustments in content and strategy, companies can still use Twitter with the same results, and maybe even improve them. After all, Twitter…

Is Twitter Really Dying?

Twitter | Get There by Movéo

As every marketer knows, rumors have been circulating about Twitter’s decline. Is Twitter dead? Has the platform changed? Is it still useful, or is it dying fast? While the network has certainly evolved over the past year, we’re happy to report that in our opinion, Twitter is still highly relevant, and we don’t think it will disappear anytime soon. As a B2B marketer you probably use Twitter regularly, so you know that this year brought change. And like anything else,…

Three Ways Facebook Still Works for B2B Companies

Culture Committee | Get There By Movéo

An overwhelming 71% of online adults use Facebook, as this this Pew Research study shows, making it the largest and most popular social network. Because many consider the platform to be a place for family photos and other social engagements, B2B marketers sometimes wonder if it’s right for them–especially in light of this year’s organic reach decline. Now that business pages essentially require posts to be paid to be visible, is Facebook worth the effort for B2B? Despite the fact…

Video Marketing Meets B2B

Video Marketing | Get There by Movéo

All marketers are being called upon to create increasingly visual and interactive content, so a month dedicated to engagement wouldn’t be complete without addressing video marketing. Video brings a host of complicated questions to the table, and depending on your company, they might not be easy to answer: Should you outsource? Can you manage production in-house? Should you focus on customer or product stories? Quality video production is challenging in every industry, but when complex B2B products are the focus,…

Help Employees Grow to Keep Them Engaged

New Growth | Get There by Movéo

Employee engagement is a hot topic, and for good reason: your people are your best asset. They interact with customers, drive sales and directly impact business growth. Engagement is defined in a variety of ways, but it always means making the targeted party feel valued and helping them participate in a two-way dialogue. If your company is effectively engaging leads, customers and employees, all three groups will feel that your senior leadership truly cares about their needs. Our tips for…

The Surprising Key to Employee Engagement

Employee Team | Get There by Movéo

As we’ve said before in our internal branding series, your people are your best asset. They shape every customer interaction, impact public perception of your company and have the power to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how valued they are goes a long way towards increasing internal engagement, which heightens productivity and retention. This appreciation can be communicated in a variety of…