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Category Archives: Communications

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The Importance of Emotion on Social Media For B2B Marketing

B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]

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The Best Social Media Posts of 2014

The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an […]

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B2B Social Media: Let’s Get Visual

The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and […]

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Four Ways to Use Social Media Automation with an Authentic Brand Voice

How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection […]

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How Thought Leaders Shine on LinkedIn

Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge […]

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Four Ways to Make LinkedIn the Perfect B2B Social Network

In light of Facebook’s new pay-for-play requirements, LinkedIn is becoming more popular than ever. It’s being heralded for its perks and its stance as an ideal platform for thought leadership. Many B2B marketers have been committed to the channel for quite some time, so this will come as no surprise to them. LinkedIn’s professional demeanor […]

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Where Twitter and B2B Prospects Meet

The ROI of social media is an ongoing debate between marketers and the C-suite. While most professionals who work in marketing stand firmly by the value of social media, they still occasionally flinch when required to report bottom-line results or recruit continued support for their efforts from executives. After all, social media is ideal for […]

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How to Adapt to the Twitter Changes of 2014

Twitter has changed a lot over the past year. In fact, some people are even predicting its death. While we believe Twitter is alive and well and holds more potential for marketers than ever before, it’s true that the platform’s new features require marketers to adapt and stay quick on their feet–but what else is […]

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Is Twitter Really Dying?

As every marketer knows, rumors have been circulating about Twitter’s decline. Is Twitter dead? Has the platform changed? Is it still useful, or is it dying fast? While the network has certainly evolved over the past year, we’re happy to report that in our opinion, Twitter is still highly relevant, and we don’t think it […]

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