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Category Archives: Communications

Q1 B2B marketing

Reflecting back on Q1

With the end of March comes the end of the first quarter of 2015. Since the beginning of the year, we’ve been focusing on the essentials we need to move ahead into the future with purpose and focus. As we wrap up Q1, let’s take a look back on the topics we’ve been buzzing about […]

Business purpose on social media

Communicate your purpose across platforms

By this time, if you’ve been diligently reading our blog, you’ve already learned how to construct, operationalize, and communicate your purpose. But unless your purpose statement is under 140 characters, you’ve still got work to do. Being able to communicate your purpose not only to employees and the outside world but to different audiences on […]

Business Purpose Improves Recruitment

Why purpose is good for recruitment

We know that purpose can motivate employees, but what about using it to inspire those who don’t yet work for your business? Not only can purpose be used for retention, but it’s also a powerful tool for recruitment. As we’ve talked about, a strong purpose makes people feel connected to your business operation and make […]

Communicate business purpose to employees

Communicate your business purpose and make it stick

Now that you have an action plan for implementing your business purpose, it’s time to communicate that purpose to others within your organization. In the focus on external marketing, many businesses forget the importance of strong internal communications. An internal emphasis on your purpose has the power to motivate your employees, inspire great work, and […]

Operationalize business purpose

Refine your business purpose

After a business purpose statement is written, how can you ensure that it is actionable and meaningful? As you work to communicate and operationalize your brand’s purpose, you must craft short- and long-term goals to translate your purpose statement into practice. These goals must be specific, measurable, and achievable. Short-Term Goals By setting short-term goals […]

communicate business purpose to stakeholders

Communicating Your Purpose

Once you have a strong sense of your organization’s purpose and have put it into practice, it’s time to start communicating that purpose to your employees, customers and the wider world. There are many different methods for sharing your purpose. For the best results, employ a variety of tactics to make your message heard. Convey […]

Purpose creates value for customers

Why Purpose Creates Value for Customers

When we tell business leaders to focus on their purpose, the common response it “but how will it help us with customers?” Purpose may help a business improve its image and reach new clients, but when it comes to actually influencing a potential customer’s buying decision, how helpful is it? As Kevin Randall says in […]

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