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Category Archives: Communications

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End-of-Year Roundup: Our Top Lessons from 2014

Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]

12.17

Three Lessons Professionals Can Learn From Amateurs

Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]

12.15

Peaceful Coexistence Between Professionalism and Amateurism

What’s a marketer to believe about the dichotomy between amateur and professional content? Perhaps the pendulum has swung too far in favor of raw content in recent years and a correction is needed. The fact is, this is not likely to happen given that amateur-produced content is not only valued, it’s usually free. Maybe professionalism […]

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Key Lessons from the Movéo Data Bootcamp

From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]

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The Importance of Emotion on Social Media For B2B Marketing

B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]

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The Best Social Media Posts of 2014

The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an […]

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B2B Social Media: Let’s Get Visual

The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and […]

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Four Ways to Use Social Media Automation with an Authentic Brand Voice

How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection […]

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How Thought Leaders Shine on LinkedIn

Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge […]

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