Posted Mar 27 by Alyssa VandeLeest 1 comment

What IBM’s CMO study can teach us about changes in B2B marketing

Last week, several members of our Movéo team attended the Business Marketing Association’s breakfast seminar with Karstin Bodell, VP of General Business Marketing at IBM. At the event, Karstin shared the results of IBM’s CMO study, which aggregated the results of interviews with 1,700 CMO’s across the globe. As expected, we came away from the event with a better understanding of what chief marketing officers are thinking about, working toward and struggling with. We also left with some new thoughts…

Posted Mar 01 by Alyssa VandeLeest Leave a comment

February Favorites in B2B Marketing

Since February is officially over, we thought today would be a great day to round up and share some of our favorite posts on B2B marketing from across the web. In fact, we plan to do a roundup like this at the end of every month. Think we missed something great? Send it our way. Content Marketing. Content Strategy. What’s the difference? via Altimeter Group. Content marketing and content strategy are generating a lot of attention in the B2B marketing…

Posted Feb 24 by Alyssa VandeLeest 2 comments

The User Experience: Five Things to Consider When Designing for the Mobile Web

Earlier this week at Movéo, we had a Lunch and Learn session where we explored the user experience and its design implications for mobile applications. We’ve seen an increasing number of our clients express interest in optimizing their sites for the mobile web lately, and for good reason. Mobile browsing has shown explosive growth in the last few years thanks to devices like iPads, iPhones and Android powered smartphones. In 2014, mobile browsing is expected to outpace desktop browsing, and…

Posted Feb 22 by Alyssa VandeLeest Leave a comment

What the New WC3 Privacy Standard Means for Branding

In a new white paper out today from Movéo Integrated Branding, our VP of interactive Services is discussing the World Wide Web Consortium’s new privacy standard and its implications for B2B branding. The white paper is a must-read for anyone who involved in marketing their company on the web. Here’s are a few of the main points: A new standard. The World Wide Web Consortium (W3C) recently released an initial draft of their new standard designed to improve online privacy….

Posted Feb 17 by Alyssa VandeLeest Leave a comment

Why Branding Matters in B2B Marketing

Think branding is more important for consumer marketing than for B2B? Think again. Brands are highly valuable assets for B2B companies, and the facts exist to prove it. According to Interbrand and Business Week’s 2011 ranking of the top 100 global brands by value, Intel, GE and IBM, three largely B2B-focused brands targeting sophisticated, “technical buyers”, are among the most valuable brands. In fact, they ranked number two, number five and number seven, respectively. This is no coincidence. All…

Posted Feb 15 by Alyssa VandeLeest 2 comments

3 Lessons B2B Marketers Can Learn from Valentine’s Day

Whether you’re a fan of Valentine’s Day or are just happy it’s over, one thing is certain: Valentine’s Day is a marketing-driven holiday. This year, as always, marketers capitalized on our needs to shower our loved ones with flowers, candy and cards on February 14th. While Valentine’s Day is typically thought of as an occasion for consumer spending, there are a few things B2B marketers can learn from yesterday’s holiday. For example: Emotions matter. Think of all the emotions that…

Posted Feb 13 by Alyssa VandeLeest Leave a comment

Welcome to Get There!

Welcome to our brand new Movéo blog, Get There! We’re excited to take fresh approach to sharing content with the new blog, and are committed to bringing you our thoughts and opinions on the hottest topics in B2B marketing. Here’s what you can expect: each week, we’ll add our voice to the discussion on B2B marketing with posts on topics like lead generation, social media, marketing automation and branding. As a leading integrated branding agency serving B2B clients like Molex,…

Posted Apr 05 by David Cannon

Driving Patient Loyalty and Hospital Revenues Now

Today many hospital marketing heads have been forced by CEOs to cut marketing and communications budgets. Many are now focused on immediate, quarterly based, measurable direct and e-marketing tactics. Few may be considering market research, as patient and community studies do not actively generate revenue. But a simple, powerful research metric has emerged that shows a strong linkage between survey results and the bottom line — hospital profitability, customer loyalty and brand value.

Posted Aug 17 by Moveo Integrated Branding Leave a comment

Your brand + local search

Integrated branding requires delivering a consistent message across all marketing channels. An incomplete local listing (think Google Maps, Yelp, Yahoo Local, Yellow Pages, etc.) not only decreases your visibility in search results, but it sends a less than satisfactory message to users about your brand. And sometimes the listings are inaccurate. I can speak from experience. One of my clients – through no fault of their own – had an incorrect address in infoUSA’s database. It so happens that…