Movéo

Category Archives: Branding

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Refine your business purpose

After a business purpose statement is written, how can you ensure that it is actionable and meaningful? As you work to communicate and operationalize your brand’s purpose, you must craft short- and long-term goals to translate your purpose statement into practice. These goals must be specific, measurable, and achievable. Short-Term Goals By setting short-term goals […]

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Why Purpose Creates Value for Customers

When we tell business leaders to focus on their purpose, the common response it “but how will it help us with customers?” Purpose may help a business improve its image and reach new clients, but when it comes to actually influencing a potential customer’s buying decision, how helpful is it? As Kevin Randall says in […]

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Three things to learn from The Social Employee Twitter chat

Have you marked your calendar for tomorrow’s #socbizchat with Kevin Randall, Cheryl Burgess and Mark Burgess? Get ready, because we’ll be discussing lessons from Cheryl and Mark’s book, The Social Employee. Want a sneak peek? Here are three things you’ll learn more about in the chat tomorrow: How great companies build great social cultures The […]

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So You Want to Make a Difference?

This month on the blog, we’ve given you plenty of information on how marketers are making a difference that extends beyond their fields and impacts the greater good. But today, let’s take a step back and focus on how one company or one person can choose to use marketing to promote the greater good. Business […]

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How Our Operations Change Our Impact

What do data and analytics have to do with making a difference? As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work. The New Marketing Value Chain allows marketers to make a significant […]

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End-of-Year Roundup: Our Top Lessons from 2014

Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]

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Key Lessons from the Movéo Data Bootcamp

From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]

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The Importance of Emotion on Social Media For B2B Marketing

B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]

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