Movéo

Category Archives: Branding

savvy CMOs

The Difference Between Savvy CMOs and the Rest

The job of the CMO is changing rapidly. As our Managing Partner Bob Murphy said in his MarketingProfs article, “How CMOs can Prove Their ROI in the C-Suite,” top-level marketers juggle multiple tasks, including navigating the digital sphere, satisfying company stakeholders and contributing to sales. Some have risen to these new challenges, while others have […]

The Marketing Value Chain and Purpose

The Relationship between Purpose and the New Marketing Value Chain

As you’re probably aware, marketing is constantly evolving. With each evolution, marketing becomes a deeper and more meaningful facet of business and life. Two of the most important components of this current evolution include data and purpose, and the two work to strengthen each other. The new marketing value chain’s focus on data and insights […]

marketing predictions for Q2 2015

Plans and Predictions for Q2

How will the lessons of Q1 prepare us for Q2? As the first quarter of 2015 draws to a close, it’s time to look back at the lessons we’ve learned. How can these lessons inform Q2 marketing plans? Marketing with Purpose Since January, we have been updating you on the business impact and importance of […]

keep marketing accountable to purpose

Keep your marketing accountable to your purpose

Like we talked about last week, data and analytics are essential for marketers who want to make purpose central to their message. Carefully developed measurement processes can help you figure out not only how successful your marketing is, but also how closely it aligns with your purpose. The Relationship Between Purpose and Accountability What really […]

New perspective on B2B marketing

Views from Movéo: New office, new perspective

It’s hard to believe it, but we’re almost done with the first quarter of 2015. It’s incredible how much has changed since the quarter began! From our move to a new office to the great work that our team has done, we’ve been making 2015 the year of bigger and better here at Movéo. Today, […]

Business Purpose Improves Recruitment

Why purpose is good for recruitment

We know that purpose can motivate employees, but what about using it to inspire those who don’t yet work for your business? Not only can purpose be used for retention, but it’s also a powerful tool for recruitment. As we’ve talked about, a strong purpose makes people feel connected to your business operation and make […]

Business impact and operations

Why making an impact affects your business operations

Making an impact is essential to the health of your business. As we discussed in Friday’s blog, research has found that employees who feel that their work serves a greater purpose are more engaged, less stressed and report higher job satisfaction. Combine these findings with the recent University of Warwick study that found that happy […]

Communicate business purpose to employees

Communicate your business purpose and make it stick

Now that you have an action plan for implementing your business purpose, it’s time to communicate that purpose to others within your organization. In the focus on external marketing, many businesses forget the importance of strong internal communications. An internal emphasis on your purpose has the power to motivate your employees, inspire great work, and […]

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