Category Archives: Branding

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healthcare marketing

Three examples of healthcare marketing success

As we continue to look at the elements of successful healthcare marketing campaigns, it’s time to examine a few real-world examples. Each of these campaigns has something to teach about the best ways to reach and move your audience as you craft your next healthcare campaign. Take a look: Dana-Farber/Brigham and Women’s Cancer Center: You […]

demand generation campaign

Three ways to optimize your demand generation campaign

As with any marketing campaign, a demand generation effort requires regular attention to optimizing its performance in order to generate the best possible results. You already know that Movéo recommends that every key marketing decision be  informed by data. But how do we take our best practices and apply them within a demand generation campaign? […]

B2B brand updates

Two B2B brand updates that worked (and why)

Brand updates put a lot on the line. If done without the proper research, they can have long-lasting repercussions on your brand loyalty, customer recognition and more. But a strong, well-received brand update can drive positive press, reinvigorate your marketing and grab your audience’s attention. Need some inspiration for an upcoming brand adjustment? Learn from […]

brand refresh

What to consider when researching for a brand refresh

At Movéo, we believe that very successful brand refresh must start with data insights at its foundation. Without research and data, branding is a guessing game, and one that won’t better an organization’s reputation nor win it customers. Read on for a glimpse at how Movéo uses detailed research to inform branding decisions, and what […]

brand awareness

Why brand awareness matters more for B2B companies

At Movéo, we believe strongly that B2B brands matter more than B2C. As we wrote in our white paper by that title: “Brands matter because the B2B marketing communications world is characterized by numbing sameness, commoditized feature wars and laundry-lists of product benefits. … Branding today is a strategic tool that helps the supplier cut […]

bradning drives business growth

How branding drives business growth in 2016

Marketing won’t take your organization very far if it isn’t built on a strong, consistent brand. In B2B marketing, branding is often left by the wayside—and yet, it’s essential for reaching new clients, growing existing partnerships and bringing in new revenue. Consider these three reasons why: Decision-makers are willing to pay more for strong brands […]

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