How do you feel about big data? In 2013, that became the question of the hour. Big data technologies have been in place for quite some time, but they didn’t become part of mainstream knowledge until recently. While data and metadata from social networks and internet behaviors have been collected for at least ten years, suddenly everyone is talking about it.
Last year’s NewVantage Big Data Executive Survey indicated staggering growth predictions for data investment. 68% of executives expect their organizations to make data investments greater than $1MM in 2013, and 88% expect the same by 2016. Likewise, investments over $10MM are expected to rise from 19% in 2013 to 50% in 2016.
Big data is at the forefront of everyone’s attention, and companies are ready to invest. That leaves management and marketing professionals increasingly interested in answering one question: how exactly do you optimize big data? They want to maximize its potential for business growth, and with good reason. When harnessed strategically, data’s impact is undeniable.
We’re here to help. This month, we’re dedicating the blog to data optimization. We’ll tell you how to choose the right data for your company, who should manage it and whether or not you need a data team.
To get started, check out our managing partner Bob Murphy’s post on the changing landscape, “Goodbye ROI, Hello IOG.”
Image via (cc) Adam Selwood
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