4 Customer Experience Suggestions for Yahoo! SM

As someone who manages a large number of PPC campaigns, across a variety of search engines, I must say that I’ve noticed an important difference in the customer experience between Yahoo! SM and Google. The Google experience has been designed to make things very user-friendly, including the AdWords interface, which makes campaign setup a breeze.  But with Yahoo! SM, the setup process is far more complex and time-consuming, due in large part to the way they’ve organized their account settings.  In fact, to get around some…

Mobile Ads Made Easy by Google and Apple

For many B2B companies, that are larger than 5 employees, Google Adwords, and other pay-per-click outlets, are still an emerging media advertising platform. So, mobile pay-per-click advertising lies well within the boundaries of new media. This unfortunately, is counter intuitive, as those who B2B companies are looking to target are the people most likely to be on that new media frontier, plugged in to the latest gadgets and networks. The C-level executive you are targeting is plugged into his iPhone…

How Long is Search Data Useful for, and Why is Europe Deciding?

European regulations on privacy, collecting and retaining data are already much more stringent than those here in the US. A recent report published by the European Commission’s Article 29 Data Protection Working Party is recommending six months. Google  has been quoted as saying that they were the first company to make search logs anonymous and shortening the life span of cookies placed on users computers. “Protecting users’ privacy is at the heart of all our products,” said Google’s global privacy…

Google Climbing on High Horse no April Fools Joke

Advertising to children is a touchy subject, particularly on the web. Right before April Fools day Google made a play that is no joke.  Google Adwords Demographic exclusions were made possible for Googles Content network.  But they built something in…          …If you disable any of the age groups, Google automatically disables the 0-17 age category. Because toddlers surfing the web happens, where do you think all those outdated restaurant touch screen monitors go? I would have Blogged…