Learn about achieving sustainable growth and more…
As someone who manages a large number of PPC campaigns, across a variety of search engines, I must say that I’ve noticed an important difference in the customer experience between Yahoo! SM and Google. The Google experience has been designed to make things very user-friendly, including the AdWords interface, which makes campaign setup a breeze. But with Yahoo! SM, […]
For many B2B companies, that are larger than 5 employees, Google Adwords, and other pay-per-click outlets, are still an emerging media advertising platform. So, mobile pay-per-click advertising lies well within the boundaries of new media. This unfortunately, is counter intuitive, as those who B2B companies are looking to target are the people most likely to […]
European regulations on privacy, collecting and retaining data are already much more stringent than those here in the US. A recent report published by the European Commission’s Article 29 Data Protection Working Party is recommending six months. Google has been quoted as saying that they were the first company to make search logs anonymous and […]
