B2B Insights from Guy Kawasaki

bma grow

Movéo was in the house as Guy Kawasaki, former Apple software evangelist and author of “Enchantment: The Art of Changing Hearts, Minds and Actions” spoke at this year’s Business Marketing Association conference (themed “Grow”). Kawasaki offered a number of suggestions to marketers to inspire the “enchantment” he said businesses need in order to succeed. These revolved around three pillars: trust, likability and quality. Among Guy’s “nuggets of wisdom”: Plant many seeds. In the past, Kawasaki said, marketers “sucked up” to journalists…

The Five Laws of Content Part Three: The Law of Reputation

reputation

When it comes to managing a successful content marketing program, finding ways to meet demand for fresh content and overcoming the challenges of managing complex content streams are just the tip of the iceberg. You also have to build a reputation for your organization and the content you share. That’s why the third law of content is all about reputation. The Law of Reputation can be summarized as follows: As the number of content sources increases, the importance of source…

The Five New Laws of Content Part Two: The Law of Complexity

complexity

Let’s jump back into our “Five New Laws of Content” series with a discussion of Law #2: The Law of Complexity. The Law of Complexity is a lot like the Law of Entropy. The Law of Entropy loosely describes something we all know by casual observation: the amount of chaos in a system tends to increase with the complexity of the system. Similarly, the Law of Content can be summarized as follows: As the complexity of content increases, the challenge…

The Five New Laws of Content Part One: The Law of Consumption

consumption

As promised, we’re delving into the first law of content from our “Five New Laws of Content” white paper today. The first and, for many organizations, the most challenging law, is the Law of Consumption. The Law of Consumption can be summarized as follows: As the rate of content consumption increases, the value of fresh content increases. Let’s think about this for a minute. Do you read any blogs or other content-rich media on a daily basis? If so, which…

Introducing: The Five New Laws of Content

law

We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently engaged in some sort of content marketing, and 49% plan to increase spending on content marketing over the next year. However, for such a popular…

Google Search Income Flat-lines after 25% growth in Q4 ‘07

Data from ComScore released to Wall Street analysts indicates that Google’s paid clicks in February rose only 3% compared with the same month a year earlier. Paid Search is Google’s Primary revenue source, when search users click on a sponsored-search result, generating revenue from the company’s advertising customers. So what does this mean for Paid Search advertisers? Google’s 25% growth rate in the final quarter may have harkened Google’s growth from new to emerging media, but the slowing of the…

Brand Lessons From “Juno”

At my wife’s coaxing, I finally saw “Juno” the other day (for those living under a rock, it’s a coming-of-age film about a teenager’s unplanned pregnancy). I found myself liking the movie, mainly due to the whip smart dialog of screenwriter Diablo Cody. In fact I started thinking that every character in the movie, and there were a number of them, spoke in the same sassy-witty-funny way. Clearly Ms. Cody has a distinct style of speak, one that she can…

Super Bowl Vampires

Tom Brady and Eli Manning aside, the Super Bowl is also a shootout of the creative type, with major brands giving it their best shot. This year did not disappoint and there were some real winners. As is also usually the case, there were spots that fell prey to “vampire creativity,” a phenomenon that occurs when creative is too original, too entertaining or too involving – the story of a commercial can be so mesmerizing that it gets in the…