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If you work in marketing or sales for a B2B company, lead nurturing is undoubtedly an important part of your day-to-day life. Depending on how you handle it, lead nurturing can be a time-consuming practice with little reward, or an efficient and highly effective way to gain new customers. Lead nurturing mistakes are easy to […]
If you follow us on Twitter, you might have heard us buzzing about Mashable’s report that Facebook tab engagement is down 53% since the timeline feature became mandatory. This statistic was surprising, especially given that Facebook touted improved tab visibility as one of the key benefits of the timeline. So, now that you know that […]
While flipping through the latest edition of Ad Age over the weekend, an article called “Why business-to-business advertising is increasingly also aimed at consumers,” instantly caught my eye. The story, written by Editor-in-Chief Rance Crain, calls attention to what seems to be a growing trend: Increasingly, B2B brands are advertising to general consumers with messages […]
Now that Fourth of July festivities are officially over, we’re getting back to business here on Get There. Today, we’re excited to welcome our Media Planner Katie Gurney to the blog with a guest post on a topic near and dear to our hearts: mobile advertising. Take it away, Katie!
Whether you’re on vacation in celebration of the Fourth of July, or still in the office, today is a great time for some “light reading” to brush up on your B2B marketing skills. We’ve rounded up some of our most popular Get There Posts from the last few months for you to browse through as […]
In the last few years, the trend of crowdsourcing for creative work has really taken off. Sites like 99Designs and crowdSPRING have made it possible for any company seeking simple creative services (like a logo or business card design) to post an assignment, receive hundreds of concepts to choose from, and then pay for only […]
In case you haven’t heard, LinkedIn introduced a new feature that could be very valuable for B2B companies last week. Their new Targeted Status Updates for company pages will allow companies to target their connections by any number of factors (industry, company size, title etc.) and then send specific status updates only to certain groups. […]
It’s the last week in June, and as always, we’re sharing a few of our favorite B2B marketing posts from the last month. Here’s what’s been keeping us interested and on our toes in June: Social Media Does Not Influence B2B Buyers via Business2Community After all the investment (both time and money) that B2B companies […]
We’re excited to welcome our Junior Copywriter Brannon Smith to Get There as a guest poster today. We asked Brannon to stop by the blog to share his thoughts on combatting one of the biggest blunders in B2B marketing: boring presentations. Take it away, Brannon! ————- Ranked right up there with the fear of flying, […]
It seems like we hear about a new social media management tool nearly every day. As a marketer, it’s easy to get overwhelmed. You’re probably asking yourself how you could possibly decide which tools will help grow your business, and which are just a waste of time. There are a few paid tools that stand […]
