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You’ve undoubtedly heard by now that Apple unveiled its new iPhone 5 today. In true Apple fashion, the product launch was surrounded by a great deal of anticipation, speculation and fanfare. Whether you think the new iPhone 5 is truly innovative or just a glorified version of the iPhone 4, there’s no denying the fact […]
As you may already know, LinkedIn rolled out a new look and feel for its company pages to select big name users last week. The new design, which looks more than a little bit like Facebook’s timeline, will be available for all company pages later this year. Unless you work for Philips, Citi, HP or Dell, you can’t take advantage of […]
Last week, we devoured Kipp Bodnar’s podcast on social media strategy for B2B companies. We cheered when he warned against making assumptions about what will work with social media, and we took tons of notes when he offered advice about new ways to use social tools for lead generation. But there was one part of […]
Since we spent last week wrapping up our “Burning Questions” series, we decided to share our favorite B2B marketing posts from August this week rather than at the end of the month as usual. There were so many great articles, posts, webinars, and podcasts last month that it was difficult to narrow our list down […]
Today, we’re going to wrap up our discussion on content strategy with an examination of a controversial topic: content delivery. There is a lot of debate going on right now in the B2B world about the merits of “gating” content, or putting it behind a form or paywall. The content experts at Movéo and Earnest […]
Now that you’ve heard Movéo and Earnest’s views on the importance of content strategy and showcasing subject matter experts through content, let’s hear their thoughts on the influence that content can have on B2B buyers. Catch up on the first three posts in this series here. ______________________ BD Some of our clients are somewhat skeptical […]
Let’s continue our roundtable discussion on content strategy today with Movéo and Earnest’s answers to a common question about how B2B companies can leverage content marketing to showcase their subject matter experts. If you need to catch up on the series, you can find all the posts here. _____________________ BD Our clients typically have real […]
Movéo recently began a partnership with UK-based agency Earnest, and we were thrilled to learn that they’re just as interested in content marketing as we are. Our managing partner Brian Davies and Senior Brand Strategist Dave Skidmore sat down with Earnest’s Managing Director Chris Wilson, and their Planning Director Paul Hewerdine for a discussion on […]
As we’ve said in a few recent posts, we believe the lines are beginning to blur between B2B and B2C marketing. Still, as similar as the two worlds may become, B2B media relations will always present unique opportunities and challenges that do not exist in the B2C world. Let’s take a look at a few […]
BtoB Magazine reported last week that marketers expect to spend $525 million on marketing automation this year — a 60% increase over 2011’s spend. We’ve certainly experienced this trend firsthand in our work with B2B clients, and have a few hunches about the reasons behind it. Here’s our take on the top three reasons marketing […]
