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We talk a lot about creating high quality content here on Get There, but one thing we haven’t discussed much (until now) is the importance of promoting that content. You can create all the white papers, videos and podcasts you want, but unless you have a sound promotional plan in place to get your content […]
Have you noticed how many 2013 B2B marketing predictions have been popping up across the web lately? We always see a lot of conjecture about what will happen next in our changing industry at this time of year, but the sheer volume of predictions we’ve come across lately feels a bit overwhelming. We’ve also noticed […]
If you follow us on Twitter or Facebook, you know that we’ve been asking you to submit your burning B2B marketing questions to our experts for the last few weeks. Thanks for joining in on the fun and sending your questions our way! Now, the time has come to choose the question we’re going to […]
We’ve been talking a lot about planning and preparation for 2013 on Get There, so you might have guessed we’ve been doing a bit of behind-the-scenes planning of our own here at Movéo. As we do, we’re giving a lot of thought to the direction we want to take this blog in 2013 and beyond. […]
Are you feeling overwhelmed by the sheer number of tactics you need to consider and plan for as you prepare for 2013? If so, you’re not alone. B2B companies can reach prospective buyers in many ways, and finding a focus can be tough. But, at least when it comes to social media, there is one […]
There’s an unwritten rule among many B2B marketers that December is not a time to launch new campaigns, programs or products. The rationale is that, between regular holiday vacation and last minute days off before the end of the year, there is hardly anyone in the office to receive our emails, hear our sales pitches […]
Last week, BtoB Magazine covered a study that found only 27% of B2B companies had a staff member exclusively devoted to social media. We found that number a little bit surprising given the fact that B2B spending on social media marketing is expected to grow to $54 million by 2014 (just over a year from […]
If you get our e-newsletter, you already know that we’re turning our attention to goal setting and planning for 2013. We’re willing to bet that you’re doing the same now that we’re officially into the last month of 2012. Goal setting is an essential task for any marketing department, but it’s not always as easy […]
Can you believe November is already coming to a close? We know you’re busy getting ready for the year ahead, but hope you’ll take a couple minutes to check out some of our recent favorite B2B marketing content from across the web The CMO Guide to Building a Data-Driven Marketing Team via Marketo Metrics, analytics […]
We all like predictable routines and fail-proof formulas. But sometimes, what worked in the past simply becomes ineffective. Sometimes, we encounter a shift so great that everything we knew to be important in the past simply ceases to matter. Such a shift has been taking place in B2B marketing for the last several years. Last […]
