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A recent study by MarketingSherpa pointed out that 74% of the professionals surveyed admitted that they were having difficulty generating high-quality leads. Ouch. Nearly three-quarters of businesses are struggling to effectively attract their target audiences and convert all that time and energy into sales. If your business is struggling to meet its goals – financial […]
This January, Facebook announced it was launching Graph Search, an improvement over the social network’s current search engine. This move has everyone’s attention, from social media marketers to privacy-rights watchdogs. What is Facebook Graph Search, and what difference is it likely to make in B2B marketing? Facebook Graph Search: Search Meets Social Facebook has reached […]
Now that 2013 is well under way, it’s time to start thinking about our how we can keep improving from a marketing perspective as the year draws on. What is working in your marketing efforts? What needs to be tweaked? What needs to be totally overhauled? This month, we’re focusing on social media and collaboration. […]
It’s time for our monthly roundup of must-read B2B marketing blog posts from around the web! Read on to stay up-to-date and in-the-know: Savvy B2B Marketing: 3 Quick Ideas to Improve B2B Blogging Productivity Maintaining a blog takes time and planning. These three tips help streamline the process while boosting traffic and social sharing at […]
By now, you know that content marketing is a powerful tool for B2B companies. But many are still focused on traditional formats like case studies and white papers. While those forms of content are valuable in the right place and time, be sure to explore the many other options available for sharing content. To get […]
Interested in the social media space but unsure if it’s right for your company? While most B2B companies have begun to pay some attention to social media, many are still not utilizing it for one reason or another. We want to help break down some common barriers that keep B2B companies from engaging in social […]
Social networks offer plenty of opportunities for reaching more people. Their advertising solutions are targeted and easy-to-use, but which ones make sense for your company? Here are three factors to keep in mind: 1) While any or all of the platforms might make sense for your business, think about where your target audience is. Which […]
Not feeling very creative when it comes to your email list? Sending out emails on a regular basis sometimes sends B2B marketers scrambling for fresh content ideas. But there’s no need to panic. Here are three new ways you can engage with your email subscribers. 1. Review previous content and repurpose it. If your list […]
Trade shows allow for the rare opportunity to have face-to-face communication with your target audience. But with tight budgets, most companies have to pick and choose which events to attend or participate in with an exhibit. To help you determine which trade shows are the best fit for your company, we’ve compiled some key factors […]
With an emphasis on sharing content, companies are exploring new distribution channels. Written content and photography still has their place, but video is experiencing major growth as a space for marketers to share content. There are plenty of options out there, but to help get you started, we’ve rounded up a list of the top […]
