Author archives: Movéo Team

Before you press “publish” on any new piece of content, it’s critical to make sure that it is brand-aligned. After all, marketing content that does not support the core messaging of your brand isn’t doing your organization any favors, and it could be actively harming you in the marketplace. So as you work on your […]

Brand updates put a lot on the line. If done without the proper research, they can have long-lasting repercussions on your brand loyalty, customer recognition and more. But a strong, well-received brand update can drive positive press, reinvigorate your marketing and grab your audience’s attention. Need some inspiration for an upcoming brand adjustment? Learn from […]

One key to growing a B2B business is having a strong brand that fosters engagement with buyers and end users. But in the end, marketing’s goals are to generate demand and activate sales, and so the most successful brand engagement is that which can be translated into viable leads that result in pipeline (and eventually […]

For B2B marketers, understanding how “people” respond to your brand can be difficult, since B2B is all about businesses buying decisions. However, buying is still an emotional, personal activity that requires you to elicit positive reactions from end-users and the people signing on to do business with your company. That means B2B brands need to […]

At Movéo, we believe strongly that B2B brands matter more than B2C. As we wrote in our white paper by that title: “Brands matter because the B2B marketing communications world is characterized by numbing sameness, commoditized feature wars and laundry-lists of product benefits. … Branding today is a strategic tool that helps the supplier cut […]

Marketing won’t take your organization very far if it isn’t built on a strong, consistent brand. In B2B marketing, branding is often left by the wayside—and yet, it’s essential for reaching new clients, growing existing partnerships and bringing in new revenue. Consider these three reasons why: Decision-makers are willing to pay more for strong brands […]

As marketing technology presents marketers with more and more opportunities to grow their brands across digital platforms, the ways a brand can be expressed through digital have and will continue to change. Branded web series Consider the power of branded video to drive engagement, and the growing amount of time spent with digital video as […]