Author archives: Movéo Team

sales/marketing alignment

The Marketing Tactics That Impact Sales Performance Most

  We’ve already discussed how sales and marketing impact each other from a broad perspective, but what does their relationship look like on a day-to-day basis? For today’s marketers, it’s essential to be able to communicate marketing goals and strategy to the sales department, but it’s also crucial to understand how daily marketing tactics influence […]

sales marketing communication

Establish Better Communications Between Sales and Marketing

Marketing and sales managers need to work together to streamline communication between their departments. To improve communication at your organization, try pairing modern tech tools, such as a CRM program, with the more traditional approach of in-person meetings. Each tool has unique benefits: CRM Integration Your organization can use a CRM program to manage leads […]

marketing metrics for sales success

Marketing Metrics That Set Up Sales Success

Marketers need to keep track of many metrics, some of which relate directly to sales department success. In order to improve communication and collaboration between sales and marketing at your organization, it’s important to track these metrics: Marketing Metric #1: Lead Source In today’s multi-touch marketing environment, new leads can often be attributed to multiple […]

Sales and marketing

Three Things Marketers Want From Sales, But Don’t Ask For

How can the sales team make marketing more effective? As we wrote last week, a stronger relationship between sales and marketing can improve the customer experience and your company’s bottom line. Unfortunately, many businesses do not foster teamwork between marketing and sales, and the two groups may not ask each other for the information they […]

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