Movéo

Author archives: Movéo Team

evergreen content

Is your content really getting found?

Top-notch content can only build your brand if people can find and appreciate it. Even content that initially engages your audience quickly loses value if you do not continue to promote it. The good news: you can make your content work harder for your business. By creating evergreen content and tailoring it for use across […]

cross-channel campaign

Optimizing your campaign for success: how to choose the right channels

Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]

video campaigns

Is video the future of B2B and healthcare content?

Is video the next great content channel for B2B? 76 percent of B2B marketers saying they will use video in their content marketing sometime this year. Video is shown to be as effective as blogging for B2B marketers, but given the costs associated with producing high-quality video content, companies need to strategically design video campaigns […]

generate and convert leads

Is your website optimized to generate and convert leads?

What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]

make content marketing work for you

Is your website’s content working overtime?

Your team has devoted plenty of resources to creating website copy and downloadable content — isn’t it time you made your content marketing work harder for you? These couple of steps might be all you need to take your digital content to the next level: Optimize for search and for readers When content is both […]

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