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Author archives: Movéo Team

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Three Campaigns Where Interactive, Creative and Content Came Together to Create Great User Experiences

A great campaign entices people with creativity, quality content, and the chance to take part. Get inspired with these three top-notch examples: IBM, Smarter Cities In 2013, IBM made a splash with its “Smarter Cities” campaign. By turning benches, ramps and rain shelters into ads, IBM got people talking – and interacting with the ads. […]

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Six Qualities of a Data-Driven Brand

Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to […]

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Four Ways Data Can Help Your Company Grow

In a changing marketing landscape, data analysis and insights give organizations the information necessary to measurably grow their business, spend their budgets wisely and compete effectively. There are many ways in which careful and strategic data analysis can result in the growth and success of an organization, including: Reallocating resources where they make the biggest […]

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Crafting a Holistic Social Strategy For Your Brand

As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing […]

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Content Marketing Can Build Lead Generation – If It’s Done Right

Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable […]

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Moving from Data to Action: A Primer

Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from […]

How to Improve Buyer Personas with Data

Working with data from social media interactions, blog and website leads, today’s marketers can hone in on ever more precise customer targets. Pair these new data-driven strategies with traditional buyer personas to evaluate digital marketing tactics and redirect resources appropriately. There’s no reason to throw out traditional buyer personas – at least not yet. Craft […]

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