The truth about A/B testing

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In email marketing, A/B testing is the best way to  communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best way to gain understanding of customer preference as it relates to your emails. A/B testing, or split testing,  is defined as a method of experimentation…

5 Metrics That Matter Most in Email Marketing

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When we shared email marketing’s amazing ROI, we discussed its measurability. One of email’s greatest perks is the ease with which marketers can test, measure and optimize each message. Compared to other forms of digital marketing, email offers remarkably detailed insights, starting with A/B testing and ending with each subscriber click. Email service providers offer a wealth of analytics capabilities, which is great for companies like ours who prioritize data-driven strategies to shape every aspect of marketing. In fact, analytics…

How to keep your email list healthy and growing

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Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are crafted, they won’t get you anywhere without a healthy, growing subscription list. The challenge for marketers is balancing expansion of the subscription list with perfecting…

Shape email marketing with data

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Data is a popular marketing topic, for good reason. Data-driven strategies are a direct corollary to business growth, and that won’t change anytime soon. In fact, it will only become more essential that companies adopt data optimization at their core. Data should shape every aspect of marketing strategy and decision making, including email. It’s easy for companies to send regular emails to leads, but subscription lists typically hold vast amounts of untapped data. Examining that data and applying the results…

Why email marketing trumps social media in B2B

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In the past few years, social media and mobile devices have taken our world by storm. As a result, many marketers have been asking if email is dead. The answer, especially in B2B, is that email marketing is alive and well. Last week, we mentioned that there are nearly twice as many email users as Facebook and Twitter users combined. That alone should be enough to prove email’s prominence over social media, but today, we’re sharing additional reasons that email…

Email marketing’s amazing ROI

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According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not dead. According to Marketing Sherpa’s 2013 Email Marketing Benchmark Survey, 60% of marketers say email marketing is producing an ROI at budget time. Even many those who don’t report an ROI expressed an expectation that one will develop. The strong ROI of email marketing is largely due to the ease…

If content is king, email is its queen

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Content marketing is frequently in the spotlight for its ability to demonstrate thought leadership and stimulate lead generation by providing value. In fact, 58% of B2B marketers reported plans to increase their content marketing budgets in 2014, and this number is likely to keep climbing. We believe firmly in the power of content, and that one essential part of every company’s strategy should be email marketing. If content is king, email is its queen. Every effort to demonstrate thought leadership through…

Getting intimate in your customer’s inbox

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Although email marketing isn’t as shiny and new as social media and mobile, it’s not going anywhere. Email has nearly three times as many user accounts as Facebook and Twitter combined, at 2.9 billion. In fact, constant social buzz has only increased the power of email. Brand chatter is now ubiquitous, making the email inbox a prized personal space that’s more intimate than a social post. When used effectively, email marketing has the power to convert. This month, we’re focusing…

Managing Partner Guest Post: Is branding still relevant?

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Today’s guest post is from Brian Davies, Managing Partner at Movéo. I hope you enjoyed one or more of the posts in our recent series, “10 Simple Truths About Strong Brands.” The topic of branding has been overshadowed, as of late, by significant shifts in the technology landscape; “Big Data,” programatic buying and marketing automation largely own the headlines today. It’s easy to see why, as they are true agents of change worthy of the discussion they are getting. In the…