12 Faves of 2012


As 2012 comes to a close, we’d like to take the opportunity to reflect back on a year of monthly “faves” posts here on Get There. While we typically share a short list of recent posts that caught our attention at the end of each month, this month, we’d like to share our top 12 favorites from the year as a whole. Here they are, in no particular order: 1. Three Poisonous Metaphors in B2B Content Marketing via Velocity Partners Jargon…

Happy Holidays from Movéo

Screen shot 2012-12-21 at 5.45.31 PM

Most of us are taking the week off to celebrate the holiday season with family and friends, but we wanted to drop by and wish you a happy holiday from all of us at Movéo. Thank you for all your support this year. Here’s to a wonderful 2013! Featured Image via Hollywood-PR 

Should Troubled Brands Go International?


Did you see that our very own Kevin Randall was quoted in a recent Fast Company article on the expansion of the Trump brand to South America? In case you haven’t heard, The Donald just announced his plans to build a new development in Punta del Este, a high-end resort town off the coast of Uruguay. According to Kevin, Trump made a smart decision by extending his brand to a new international market where he has few of the image…

Create a Promotional Plan for Your Content


We talk a lot about creating high quality content here on Get There, but one thing we haven’t discussed much (until now) is the importance of promoting that content. You can create all the white papers, videos and podcasts you want, but unless you have a sound promotional plan in place to get your content in front of people, it won’t be worth the time it takes to develop. You should put just as much time into developing a promotional…

Five 2013 B2B Marketing Predictions Worth Paying Attention To


Have you noticed how many 2013 B2B marketing predictions have been popping up across the web lately? We always see a lot of conjecture about what will happen next in our changing industry at this time of year, but the sheer volume of predictions we’ve come across lately feels a bit overwhelming. We’ve also noticed that many of the predictions we’ve seen lately seem too vague or too obvious to be useful. It’s enough to make us want to give…

You Asked, We’ll Answer


If you follow us on Twitter or Facebook, you know that we’ve been asking you to submit your burning B2B marketing questions to our experts for the last few weeks. Thanks for joining in on the fun and sending your questions our way! Now, the time has come to choose the question we’re going to answer this month. It comes from Adrienne, one of our Twitter followers. She asks: “What’s the best way to make sure a website site is…

What do You Want?


We’ve been talking a lot about planning and preparation for 2013 on Get There, so you might have guessed we’ve been doing a bit of behind-the-scenes planning of our own here at Movéo. As we do, we’re giving a lot of thought to the direction we want to take this blog in 2013 and beyond. We have a few great ideas and new features up our sleeves, but we’re also interested in hearing more about what you want. Is there…

Five Reasons LinkedIn Must be a Key element of Your 2013 Marketing Strategy


Are you feeling overwhelmed by the sheer number of tactics you need to consider and plan for as you prepare for 2013? If so, you’re not alone. B2B companies can reach prospective buyers in many ways, and finding a focus can be tough. But, at least when it comes to social media, there is one tactic that stands out above the rest. That’s LinkedIn marketing. Here are five reasons why LinkedIn must be a key element of your 2013 marketing…

Don’t Slow Down During the Holidays


There’s an unwritten rule among many B2B marketers that December is not a time to launch new campaigns, programs or products. The rationale is that, between regular holiday vacation and last minute days off before the end of the year, there is hardly anyone in the office to receive our emails, hear our sales pitches and get on board with our new initiatives. We want to challenge this rationale. It’s true that offices will be emptier in December, but being…

How Are You Spending Your Social Media Budget for 2013?


Last week, BtoB Magazine covered a study that found only 27% of B2B companies had a staff member exclusively devoted to social media. We found that number a little bit surprising given the fact that B2B spending on social media marketing is expected to grow to $54 million by 2014 (just over a year from now) and 41% of B2B marketers are increasing their social budgets in 2013. This begs the question: if you’re not spending your social budget on…