Mobile has been an especially popular topic among marketers since Facebook announced their $1 billion acquisition of mobile photo app Instagram a few weeks ago. As Mashable reported, it has become increasingly clear that mobile is where the money is. But where should you focus their mobile marketing dollars? Here are the top three areas we recommend. Your mobile site. We’ve said it before and we’ll say it again: If your site isn’t optimized for mobile, you’re missing a huge…

While we’re on the topic of rethinking how we approach metrics, we can’t help but mention this great article on sentiment analysis that Kevin Randall, our Director of Brand Strategy and Research, wrote back in 2008. Sure, turning our attention to metrics like conversation rate, amplification rate and applause rate like Avinash Kaushik recommends could revolutionize the way marketers look at social media measurement. But we think these metrics could be even more powerful when used in conjunction with sentiment…

Last week, we spent a day at the Art of Marketing Conference learning from some of the most highly influential voices in the field: Keith Ferrazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuk, Mitch Joel and Randi Zuckerberg. Each of the speakers brought a unique perspective to the table, but there were some common threads between their presentations that we think all marketers need to pay attention to. Call them marketing mantras, if you will. Over the next few weeks, we’ll…

Now that we’ve made it through our five-part series on content marketing, we’re excited to offer our Five New Laws of Content white paper for download here. Read the white paper to learn: More about each of the five new laws of content The #1 requirement for developing content that drives business How to align your content with industry issues, your organizational capabilities and your brand After you read the white paper, come back here and tell us: do you…

It’s the end of April, and that means it’s time to share our favorite posts from across the web on B2B marketing. Here are a few things that caught our eyes and piqued our interest. What are marketers asking today of their advertising agencies? via BtoB Magazine We all know that client/agency relationships are changing as marketing evolves, but this article provides some interesting insight on exactly what that change looks like. We might be partial, but we agree that…

Have you ever taken the DiSC, CSS or other similar communication style/personality assessment? Many of us took the CSS last week, and while the assessment uncovered some interesting insights about our own personalities, it also got us thinking about how we communicate with our clients’ target customers. The CSS (Communication Style Survey) classifies respondents into four primary styles: thinkers, feelers, sensors and intuitors. While the test is meant to help us understand our personal styles, it also gives us a great…

We’ve finally made our way to the fifth and final law in our Five New Laws of Content Series. If you’ve been following along, we hope you’ve learned some valuable lessons that will change the way you think about content marketing. And now, onto our final law: The Law of Exchange. The Law of Exchange can be summarized as follows: As the value of content increases, the value of what it is exchanged for increases. Think about it: what is…