B2B Videos for Search are More Important than Ever

Image courtesy of Search Engine Land As search engines and social media continue to evolve, it has become more important than ever for B2B companies to use videos for search. What does this have to do with search engines? In today’s world, which is heavily influenced by social media, search engines return results that include Web pages, blogs, products, images, videos, maps, local businesses and more. It’s called social, universal or blended search. Because of this, it’s important for companies…

Just because your email was not opened does not mean it was not effective

For years now, many of us e-marketers have worked under the assumption that an unopened email means your subscriber is disengaged and uninterested– until now. A recent study by Alchemy Worx has revealed that unopened email communications have measurable impact on brand awareness and can lead to increased conversion activity (sales) across other communication channels. How you ask? Through the “Nudge Effect.” What is the Nudge Effect and how does it work? The Nudge Effect is a way of influencing…

Nonprofit social media marketing on Facebook

Because of the valiant deeds that many non-profits perform, it’s no surprise that people can have a strong emotional bond with a particular organization that may have helped one of their friends or family members in the past. Because of this affinity, it’s reasonable to believe that a non-profit can successfully find friends to follow them on Facebook. Just think about the number of people involved with a non-profit organization. It’s very likely that many of them have Facebook accounts,…

A brand roundtable discussion for Amazon Basics

Image courtesy of FastCompany Our branding guru, Kevin Randall, recently assembled a roundtable of branding experts to share thoughts on Amazon's newest venture – Amazon Basics. Kevin's colleagues included professors from Stanford, Harvard, MIT and Northwestern, along with strategists from Interbrand. The full list is below: Jennifer Aaker – Professor of Marketing at Stanford's Graduate School of Business David Martin – President of Interbrand New York John Quelch – Professor of Marketing at Harvard Business School Mark Ritson – Associate…

Integrated search engine marketing campaigns

Pay-per-click (PPC) and search engine optimization (SEO) marketing can benefit from each other when integrated. If you are currently running campaigns in both channels, or considering doing so, it is important to know how the two can feed off of each other to create a successful integrated search engine marketing campaign. SEO is a process, just like PPC. One difference, however, is that PPC campaigns generally draw traffic to your site immediately, whereas an SEO effort can take some time….

Customer service monitoring online

image courtesy of Patrick Thibodeau Online discussions have revolutionized how businesses must serve their current and potential customers. Through savvy tools, companies can monitor what people are saying about their brand, which puts them in a position to have customer service representatives react. One such tool is a product from Salesforce appropritately named Salesforce for Twitter. An interesting function of this program allows you to automatically turn Twitter mentions (@ replies that include your Twitter handle) into customer service tickets….

The neuromarketing debate

Image courtesy of FastCompany In short, neuromarketing is the science of studying how our brains react to marketing messaging. Some marketers are now measuring our brain activity for insight into how and why we act as consumers. Neuromarketing certainly has its flaws, but so does traditional research. In a recent article, titled Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research, Kevin Randall says, “It is commonly accepted that traditional market research is flawed because consumers don’t know, can’t articulate,…

3 social media marketing tools that track your brand

As a company, it’s important to know what others are saying about your brand. Thankfully, there are tools to help us keep track of what is being said and who is saying it. Here are three tools to help discover these online conversations: socialmention This site allows you to create alerts, just like Google Alerts. You’ll receive e-mails of the latest mentions of your company on blogs, bookmarks, comments, images, events, news, videos, audio and Q&A. TweetDeck Download TweetDeck and…

Baby steps

The hot topic in marketing these days is how a company can use social media and social networking to their advantage. If you’re new to the scene, you might be wondering how you can get started without getting in over your head. The answer is LinkedIn. You probably have your own profile and company page right now and if you don’t, you’re already behind. They're very easy to set up and if you have any problems, you can contact the…

2009 Aster Awards recognize our healthcare advertising

Movéo Integrated Branding wants to send out a big thank you to all of our clients and everyone involved in this year’s Aster Awards for recognizing our work. The Aster Awards is an annual competition dedicated to recognizing outstanding healthcare marketing on a national level. We are humbled in being recognized with the following: GOLD AWARDS: Saint Francis Hospital — Evanston, IL Agency: Movéo Integrated Branding — Oakbrook Terrace, IL Award: Gold Entry Name: ‘The Pump Inside Your Chest’ Group:…