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B2B Videos for Search are More Important than Ever

As search engines and social media continue to evolve, it has become more important than ever for B2B companies to use videos for search. What does this have to do with search engines? In today’s world, which is heavily influenced by social media, search engines return results that include Web pages, blogs, products, images, videos, […]

Nonprofit social media marketing on Facebook

Because of the valiant deeds that many non-profits perform, it’s no surprise that people can have a strong emotional bond with a particular organization that may have helped one of their friends or family members in the past. Because of this affinity, it’s reasonable to believe that a non-profit can successfully find friends to follow […]

A brand roundtable discussion for Amazon Basics

Our branding guru, Kevin Randall, recently assembled a roundtable of branding experts to share thoughts on Amazon’s newest venture – Amazon Basics. Kevin’s colleagues included professors from Stanford, Harvard, MIT and Northwestern, along with strategists from Interbrand. The full list is below: Jennifer Aaker – Professor of Marketing at Stanford’s Graduate School of Business David […]

Integrated search engine marketing campaigns

Pay-per-click (PPC) and search engine optimization (SEO) marketing can benefit from each other when integrated. If you are currently running campaigns in both channels, or considering doing so, it is important to know how the two can feed off of each other to create a successful integrated search engine marketing campaign. SEO is a process, […]

Customer service monitoring online

image courtesy of Patrick Thibodeau Online discussions have revolutionized how businesses must serve their current and potential customers. Through savvy tools, companies can monitor what people are saying about their brand, which puts them in a position to have customer service representatives react. One such tool is a product from Salesforce appropritately named Salesforce for […]

The neuromarketing debate

Image courtesy of FastCompany In short, neuromarketing is the science of studying how our brains react to marketing messaging. Some marketers are now measuring our brain activity for insight into how and why we act as consumers. Neuromarketing certainly has its flaws, but so does traditional research. In a recent article, titled Neuromarketing Hope and […]

3 social media marketing tools that track your brand

As a company, it’s important to know what others are saying about your brand. Thankfully, there are tools to help us keep track of what is being said and who is saying it. Here are three tools to help discover these online conversations: socialmention This site allows you to create alerts, just like Google Alerts. […]

Baby steps

The hot topic in marketing these days is how a company can use social media and social networking to their advantage. If you’re new to the scene, you might be wondering how you can get started without getting in over your head. The answer is LinkedIn. You probably have your own profile and company page […]

2009 Aster Awards recognize our healthcare advertising

Movéo Integrated Branding wants to send out a big thank you to all of our clients and everyone involved in this year’s Aster Awards for recognizing our work. The Aster Awards is an annual competition dedicated to recognizing outstanding healthcare marketing on a national level. We are humbled in being recognized with the following: GOLD […]

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