Why email marketing trumps social media in B2B

Mobile Email | Get There by Movéo

In the past few years, social media and mobile devices have taken our world by storm. As a result, many marketers have been asking if email is dead. The answer, especially in B2B, is that email marketing is alive and well. Last week, we mentioned that there are nearly twice as many email users as Facebook and Twitter users combined. That alone should be enough to prove email’s prominence over social media, but today, we’re sharing additional reasons that email…

Email marketing’s amazing ROI

ROI | Get There by Movéo

According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not dead. According to Marketing Sherpa’s 2013 Email Marketing Benchmark Survey, 60% of marketers say email marketing is producing an ROI at budget time. Even many those who don’t report an ROI expressed an expectation that one will develop. The strong ROI of email marketing is largely due to the ease…

If content is king, email is its queen

Content is King | Get There by Movéo

Content marketing is frequently in the spotlight for its ability to demonstrate thought leadership and stimulate lead generation by providing value. In fact, 58% of B2B marketers reported plans to increase their content marketing budgets in 2014, and this number is likely to keep climbing. We believe firmly in the power of content, and that one essential part of every company’s strategy should be email marketing. If content is king, email is its queen. Every effort to demonstrate thought leadership through…

Getting intimate in your customer’s inbox

Inbox | Get There by Movéo

Although email marketing isn’t as shiny and new as social media and mobile, it’s not going anywhere. Email has nearly three times as many user accounts as Facebook and Twitter combined, at 2.9 billion. In fact, constant social buzz has only increased the power of email. Brand chatter is now ubiquitous, making the email inbox a prized personal space that’s more intimate than a social post. When used effectively, email marketing has the power to convert. This month, we’re focusing…

Managing Partner Guest Post: Is branding still relevant?

Man Meets Tech | Get There by Movéo

Today’s guest post is from Brian Davies, Managing Partner at Movéo. I hope you enjoyed one or more of the posts in our recent series, “10 Simple Truths About Strong Brands.” The topic of branding has been overshadowed, as of late, by significant shifts in the technology landscape; “Big Data,” programatic buying and marketing automation largely own the headlines today. It’s easy to see why, as they are true agents of change worthy of the discussion they are getting. In the…

Powerful Branding Roundup

Hand weight | Get There by Movéo

This month on the blog, we explained 10 truths about powerful brands and helped you understand how to get your brand the strength it deserves. Strong brands enjoy forgiveness for missteps, longevity and influence, but that kind of success doesn’t come overnight. It takes dedication and a strategy to build the brand from the inside out. Here are some other branding posts from around the web, along with our white paper that discusses what a strong brand is and why…

How to make your brand strong

Strong Brands | Get There by Movéo

If you liked this month’s exploration of brand strength, be sure to download the white paper by Brian Davies, Movéo Managing Partner here: 10 Simple Truths About Strong Brands Building brand strength not only has great benefits, it’s essential to your company’s long-term success. Even the organizations who consider their brand built have to put extensive effort into tweaking it and keeping it top of mind for their customers. If you want to find your own “special glow,” we’ve got…

The most powerful brands inspire

Glowing Sunset | Get There by Movéo

When you’ve been in business a long time, it’s easy to become jaded, but this never happens with strong brands. When “firing on all cylinders,” brands acquire a special patina. They develop an air that attracts, charms and influences. They pull you into an orbit and keep you there. Truth #10: Strong brands glow. Have you noticed the vibrancy strong brands seem to have? It’s impossible to put your finger on that “special something” of companies like Apple, Coke and…

Strong brands stay in motion

Ferris Wheel | Get There by Movéo

“This is one of the saddest days of my life…indeed, it is sad for the American people. Apparently, there is just not the need for our product in today’s scheme of living.” When Martin Ackerman, president of The Saturday Evening Post, spoke those words in 1969, a brand that was a weekly staple of American life for 72 years was no more. It, like many other brands before and after it, failed to remain relevant. Relevance requires renewal. One of…