Content Marketing Can Build Lead Generation – If It’s Done Right

Content Marketing | Get There by Movéo

Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and…

Moving from Data to Action: A Primer

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Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from marketing data improves your understanding of who engages with your digital content and becomes a lead. Use this information to improve buyer personas and adjust…

Analyzing B2B ROI In a Shifting Marketing Landscape

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In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing investments through both tangible and intangible benefits. What are your goals? First of all, set goals for your digital marketing. This should of course include…

Data Vs. Privacy: The Great Debate

Data Security | Get There by Movéo

We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a concern that extends well beyond marketing and into global news. So how can you balance the promise of data with a responsible approach to consumer…

Understanding the Significance of Your Data

Understanding Data | Get There by Movéo

With so much data to process, it can be tempting to view the slightest variation in ROI from one channel or campaign to another as evidence for a total shift in approach. As a smart marketer, you must know when to ignore this impulse. Data is only as valuable as your understanding of it. To know what to do with your analytics, you need to consider what they are really telling you. What information is significant and what is just…

Discerning Patterns in Data: Four Tools that Can Help

Data Tools | Get There by Movéo

Data is nothing without an accompanying analysis. While many companies partner with firms or individual consultants to gain insights into their marketing data, you can learn many things in-house by using free, low-cost and enterprise-level tools. Here are a few of our favorites: Google Analytics Google Analytics is the essential tool for deep insights into your website’s visitors. The tool allows you to learn about and segment your audience by demographic characteristics, personal interests and much more. Google Analytics also…

The Importance of Emotion on Social Media For B2B Marketing

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B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven marketing and emotion-driven marketing are two opposing ideas: one uses cold, hard analytics to target consumers and the other other tries to reach consumers’ hearts….

This Year’s Most Notable Digital Campaigns (So Far)

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For B2C businesses, the benefits of digital marketing and social media marketing were quickly clear. In B2B, marketers have embraced certain aspects of digital marketing more quickly than others.   In 2014 and going forward, B2B businesses must craft an integrated digital approach to stay competitive. To reach new clients and maintain existing relationships, B2B marketers can learn from the digital successes of these three notable B2B brands:   1) Cisco   Cisco’s social and digital marketing efforts have been…

Digital Marketing Lessons of 2014

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The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape. Consider these insights as you shape a digital marketing strategy to carry your business through the rest of 2014 and into the new year.   The Most Effective Social Media Platforms for B2B   According to “2015 B2B Content Marketing Benchmarks, Budgets and Trends,”…

Why Data Drives Digital in 2014 and Beyond

Data drives digital | Get there by Moveo

Data allows us to both create and measure successful marketing campaigns. It helps drive strategy and optimize effectiveness. Because of this impact, implementing a data-driven approach is important for marketers right now, and will become an absolute necessity in the months ahead.   In September, we covered the need to replace the Old Marketing Value Chain with a New Marketing Value Chain. The “old” way relies on the application of “rules and tools” to attain marketing success, tapping into conventional…